Introduction to Management: A Case Study of Pepsi

Pepsi
Introduction to Management

Introduction to Management 1
Summary
The report defines the management of Pepsi. It is one of the leading American food and
beverage companies. Pepsi was established in 1896 having headquartered at New York. The
Pepsi brand has four sub-categories identified as Frito-Lay brands, Quaker Oats Company,
Smith’s snack food company and PepsiCo soft drinks. This report comprises the customer
base of Pepsi along with the mission, core values, and vision. The corporate and business
level strategies are also described in the report. Finally, the SWOT analysis addresses the
whole organization.
At the last, it can be concluded that business and corporate level strategies of Pepsi are
capable enough to manage operations of the company on the global level. The loyalty of the
customers towards brand creates enough opportunities for the company.

Introduction to Management 2
Contents
Summary....................................................................................................................................1
Introduction................................................................................................................................3
Customer base............................................................................................................................3
Mission and core values.............................................................................................................3
Vision.........................................................................................................................................4
Corporate level strategies...........................................................................................................4
Business level strategies.............................................................................................................4
SWOT analysis...........................................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8