Coca-Cola Marketing Analysis

Running head: COCA-COLA MARKETING ANALYSIS
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Coca-Cola marketing analysis
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COCA-COLA MARKETING ANALYSIS 2
Introduction
The Coca-Cola is an American established international corporation that is involved in
the production, selling and promotion of more than 500 non-alcoholic beverages products. Due
to escalating consumer conscious on the diet intake, it is vital for the emerging and existing
companies to design products according to the prevailing consumer demand and desires
(Andreyeva, Luedicke, Henderson & Tripp, 2012, pp. 412). Therefore, for the company to
extend its brand, surpass it close rivals, and produce brand relevant to the user’s health, the firm
intends to produce the calamansi juicy fruit (Brownell et al., 2012, pp. 1600). Calamansi
fragments are able to reduce the cholesterol level, reduce blood pressure and improve the
digestive system.
The company mission is to refresh the world and inspire the moments of happiness and
optimism. Then, the company will create value and make differences among the competitors.
The vision of the company includes having a great place to work where individuals get
inspired to be the best. Also, the company vision is to bring a portfolio of quality beverage
products that project and fulfill individuals’ needs and desires (Terpstra & Verbeeten, 2014, pp.
501). The firm also aims to nurture a winning web of consumers and suppliers. Similarly,
maximization of long-term returns to stakeholders while being cognizant of the overall
obligation. Finally, be a lean, effective and fast-moving corporation.
The firm values include; collaboration, leadership, integrity, accountability, passion,
diversity and quality (Terpstra & Verbeeten, 2014, pp. 505).

COCA-COLA MARKETING ANALYSIS 3
SWOT analysis
Strengths
Brand equity: the company has a massive worldwide presence and distinctive product identity.
Firm valuation; the firm is one of the prized firms in the sphere, with its value almost $79.2
billion. Largest market share: the main competitors of Coca-Cola are the Pepsi. However, the
company beverages such as Fanta, sprite, coke, diet coke, Maaza, and Limca are the growth
drivers for the firm. Vast international presence has contributed to the creating of the huge brand
name. The company has robust customer loyalty; due to the good taste of the Coca-Cola
products, finding alternatives becomes hard for the users. Fantastic marketing approaches; while
Pepsi target youngsters, Coca-Cola targets all the age group. Distribution network; due to an
effective distribution network, the company has been capable to command a large market
existence.
Weaknesses
The following comprise the company’s weakness; competition with Pepsi, product
diversification, absence in health beverage as the people become health conscious and waste
management where several group have elevated charges in the name of the Coca-Cola.
Opportunities
Divergence in the diet and health trade will advance the offering of Coca-Cola to their
clients. In the developing nations, the states are slowing moving to the healthy beverages. The
supply chain can be primary cost with the transportation charge always escalating. Therefore, the