Marketing Essentials

MARKETING ESSENTIALS

TABLE OF CONTENT
• IntroductionIntroduction
• Marketing plan
• Analysis
• Competitive analysis
• STP
• Conclusion
• References

INTRODUCTION
• Marketing is defined as the activity of the
business which is related to the selling a product
of the company. It includes finding out the
requirement of customers and determine weather
it is possible produce it at the right price.
• Marketing plan refers to the business operation
document which describe the advertisement and
promotional tool for reaching the target market of
the company

Executive summary
• This presentation involves the development and evaluation of the
marketing plan for Pepsi-Co company in terms of creating new brand
extension.
• Marketing plan includes the overview of the company in terms of its
vision, mission and also defines situation analysis, pestle and swot
analysis of the company.

Marketing plan of Pepsi-Co
Mission statemen
The mission statement of the Pepsi-Co is to be the worlds
the largest premier customer product company through
providing better quality foods and beverage.
Vision statement
Be the global leader in convenient food and beverage
with improving all aspect of world in which company
operates such as environment, social and economic
factors.

Situation analysis
• It can be effectively done through market analysis of
the Pepsi-Co company which analyse the both the
internal and external business environment of the
company.
• . It is the vital that Pepsi-co company carefully monitor
both these environments
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