Persuasive Communication

Persuasive Communication 0
Persuasive Communication
Student’s Name

Persuasive Communication 1
Persuasive communication is any message that is proposed to shape, emphasize, or change
the responses of another or others. Such responses are altered by symbolic transactions
which are sometimes, but not always, linked with coercive force and which appeal to the
reason and emotions of the target. It is the ability of an individual to use argument or
discussion in changing the belief or action of an individual (Stiff and Mongeau, 2016).
Persuasive communication plays a major role in achieving the success of the organization
because it helps the business to increase its sales by persuading the customers and altering
their actions in the purchase of the product. The persuasive communication helps in
negotiating and selecting the best offers for the organization. It is the ability of the
individual to change the perception of the people. It helps the subordinates to convince
management and further leads to career advancements and providing constructive
solutions to the management, which in turn will lead to the success of the organization. It
helps the organization in providing training and developing interest on the audience who
were not willing to attend the training. Development of persuasion capabilities in the leader
will help him to alter the actions of its subordinated and integrate all the efforts towards the
achievement of goals of the organization (Pelletier and Sharp, 2010).
The characteristics of the persuasive communication are it helps in changing the attitudes,
belief of the audience by developing effective communication between the communicator
and the audience. It helps in building a strong superior-subordinate relationship because of
more understanding between them and helps in dissolving the conflicts that occur in the
organization. Persuasive communication leads to the success of the organization because
the management is able to negotiate to the customers. It helps in better decision making
and integrating the actions of the employees towards the common goal (Young, 2017).
The persuasive strategies include Ethos, Logos, and Pathos. Ethos refers to the credibility of
the speaker and contains three dimensions .i.e. competence, trustworthiness, and
dynamism. The speaker must have the competence to persuade people and change their
decisions. The person must be expertise in the topic, which he is speaking, and the speaker
must focus on developing a trustworthy relationship with the audience and must provide
credible information to its audience. The term dynamism refers to the degree with the
audience perceive the speaker to be outgoing and animator. It consists of the two