PESTEL and SWOT Analysis of Hospitality Industry | Desklib

PART 2
THE CONTEMPORARY
HOSPITALITY BUSINESS

TABLE OF CONTENTS
• INTRODUCTION
• PESTEL ANALYSIS OF COMPANIES OPERATING WITHIN HOSPITALITY INDUSTRY
• SWOT ANALYSIS FOR HOSPITALITY BUSINESS
• APPRAISAL OF CURRENT AND POTENTIAL TRENDS IN HOSPITALITY INDUSTRY WITH
EXAMPLES
• CONCLUSION

INTRODUCTION
• Hospitality industry is a fastest growing industry and offers variety of services, such as accommodation,
travel, food, event planning, entertainment and other services.
• This PPT will discuss the macro environment factors with the help of PESTEL analysis and micro
environment factors with the help of SWOT analysis within the hospitality industry.

PESTEL ANALYSIS OF COMPANIES OPERATING
WITHIN HOSPITALITY INDUSTRY
PESTEL analysis is a technique which helps in understanding the macro environment and factors which can
influence the business.
• Political factors- In areas where there is political instability, the hotel business suffers. Aside from that, open
borders and a favorable political culture help the hotel industry develop.
• Economic factors- Recessions, inflation, and other economic factors have a considerable impact on people's
ability to afford luxury hotels. However, as the global economy grows, more people will be able to travel and
use the hotel business.