PwC Media Outlook Report 2017-2022 Analysis
Added on 2020-10-22
19 Pages5142 Words409 Views
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ASSIGNMENT
1. EXECUTIVE SUMMARYMission Statement“To grow our streaming membership business globally within the parameters of ourprofit margin targets.”ObjectiveNetflix aims to continuously grow and improve customer experience through expansionof content streaming. Additionally, it focuses on developing programming mix that ensuresenhancement of user-interface and increments number of internet-connected screens worldwide.IssuesThe key issue regarding Netflix relates to its future, that is, whether it is adequatelypositioned to deal with challenges now and ahead. Another issue is whether or not the strategiesemployed by the business are effective enough to secure its position as the world's leadinginternet television network.CEO Reed Hastings must deliver an effective strategic plan to face off with growinguncertainty that Netflix's future holds. This requires employment of rapid innovation plan ofactions so as to survive competition that various internet providers have proved to become forthe company.Success CriteriaPricing of Streaming Content, Quality offered, Reputation of the Business, Innovationsand Agility and Adaptability to changes are some of the most important success criteria that arerequired to be considered while implementing a strategic decision.
Table of Contents1. EXECUTIVE SUMMARY.........................................................................................................22. PESTLE ANALYSIS .................................................................................................................52.1 Political.............................................................................................................................52.2 Economic .........................................................................................................................52.3 Social ...............................................................................................................................72.4 Technological ..................................................................................................................82.5 Legal.................................................................................................................................82.6 Environmental .................................................................................................................92.7 PESTLE Conclusion.........................................................................................................93. Porter's Five Forces......................................................................................................................93.1 Threat of New Entry – Strong Force .............................................................................103.2 Threat of Substitutes – Strong Force .............................................................................103.3 Bargaining Power of Suppliers – Medium/ Weak Force................................................113.4 Bargaining Power of Buyers – Strong Force..................................................................113.5 Competitive Rivalry – Medium/Strong Force................................................................113.6 A Good Market?.............................................................................................................124. Market Analysis.........................................................................................................................124.1 Industry Prediction.........................................................................................................124.2 SBU Prediction...............................................................................................................134.3 Critical Success Factors..................................................................................................134.4 Opportunities and Threats..............................................................................................145. Strategic Position.......................................................................................................................145.1 Bowman's Clock.............................................................................................................145.2 Parenting and International Strategies............................................................................155.3 Ansoff Matrix.................................................................................................................166. Success or Failure of current strategies adopted by Netflix......................................................167. Proposed Future Strategies .......................................................................................................16
8. Feasibility and Acceptability of Strategies Recommended ......................................................169. Selection and Implementation of Strategy.................................................................................17REFERENCES..............................................................................................................................18APPENDICES...............................................................................................................................20
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