This report explores the importance of pitching and negotiating skills in achieving sustainable competitive edge in business. It discusses the definition of negotiation, reasons for its occurrence, and key stakeholders involved. It also explains the key steps and information required for negotiation and generating deals. The report further explores the RFP process and relevant types of documentation required, as well as the contractual process and how relevant documentation is managed and monitored. It concludes by discussing the development of an appropriate pitch applying key principles for achieving sustainable competitive edge and assessing the potential outcomes of the pitch.
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