Developing Pitching Skills for Market Growth

This assignment report focuses on the significance of developing pitching skills in improving customer awareness in market places. It uses MARKS AND SPENCER organization as a case study to demonstrate how pitching and negotiation skills can impact organizational future development in market rates. The report highlights key factors that contribute to increasing client numbers, including better planning actions for organizational ontogeny in securities industries.

Pitching and Negotiation Skills

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P.1 Negotiation, why it occurs and key stakeholder during negotiation process........................1
P.2 Key steps and information required negotiation and generating deals.................................2
M.1 Negotiation process information is required ......................................................................2
D.1 Evaluate the steps of negotiation process.............................................................................3
LO 2.................................................................................................................................................3
P.3 RFP process and related type of documentation required....................................................3
P.4 Contractual process and certification is managed and monitor...........................................4
M.2 Apply RFP process..............................................................................................................4
D.2 Recommendation in contract process...................................................................................4
LO 3.................................................................................................................................................5
P.5 Develop appropriate pitch and applying key principles.......................................................5
M.3 Pitch process in organization context..................................................................................5
D.3 Dynamic and creative pitch..................................................................................................6
LO 4.................................................................................................................................................6
P.6 Potential outcome of pitch....................................................................................................6
P.7 Organization is fulfilled there obligation from a pitch ........................................................6
M.4 Recommendation ................................................................................................................7
D.4 Pre pitch and post pitch outcome to cover risk management...............................................7
CONCLUSION................................................................................................................................7
REFERENCE ..................................................................................................................................8

INTRODUCTION
Negotiation is an action or process of transferring the legal ownership of a document. It is
a process to be done between two parties and main aim is improved legal system in the
organisation. In this report pitching skill is focused on level of communication is improved
customer awareness in the market place (Halbfas, 2017). The company basically located in the
United Kingdom and provided different kind of services in the retail sector. Further, it covered
improve stakeholder in the market and contractual process and documentation is managed and
monitor. In addition, organisation fulfils obligations and remove potential issue.
LO 1
P.1 Negotiation, why it occurs and key stakeholder during negotiation process
Negotiation is a method by which solves any kind of disputer in the organisation. This is
can avoid any settlement inside the organisation. This helps to manage work or improve levels of
productivity to be used or find out the best possible outcomes for positions. To be maintained the
relationship and mutual benefit for successful outcomes (Tripopsakul, 2017). Negotiation must
be used special form of negotiation are international affair, government bodies and domestic
relationship between two or more important factor in work place. For example - whether you’re
bargaining for a higher salary, or mediating international conflicts. Few negotiation examples in
real life demonstrate the benefit of effective conflict resolution skills than those disputes that
arise in the home, such as those between parents and children. Getting a good night’s sleep and
eating a healthy dinner might seem like obvious goals for parents to have for their young
children, but kids won’t always agree. When faced with back talk, tantrums, and tears, most
parents vacillate between laying down the law and giving in. There is some process is to be
followed and handle issues of key stakeholders in a working environment -
 Preparation :-At this stage involves and ensure to the point facts of the state of affairs are
known in order to clear up own military position. In this stage, remove any kind of
conflict and remove unnecessary wasting time.
 Discussion :- It has helped to take notes during the negotiation process. At this stage main
aspect is questioning, listening and clarifying any doubt about negotiation process. To be
provided each opportunity for each and every stakeholder in the market.
1

 Clarifying goals :- At this stage, is based on discussion, goal, interest and viewpoint of
both the side of the disagreement is needed to be clarified (Hunt, 2016). This is most
essential part of the negotiation process.
 Negotiated towards a win outcomes :-The sided fill into negotiation process is focusing
on gain something new and positive process, but both the sides taken into consideration.
In this stage, some strategies are too used to improve overall development in the market
and increase number of customers in the market place.
 Agreement :-At this stage, to be focused on both the side viewpoints and interest has been
considered. It is essential to everybody involved to keep an open mind and order to
achieve solution is out.
 Implementation into courses of action :- This is a last stage of negotiation process and
strategies thinking and action planning is to be used to increase market share.
P.2 Key steps and information required negotiation and generating deals
There are some key steps is help to provided complete information required negotiation
skills for generating deals. In these stages, some deals must follow for future outcome is to be
improved. Some important factor must be used for generating new deals.
 Background information :- In this stage is to be focused on starting position and bottom
line is to be made (Fienhold, 2016). To be considered the motivation and objective to be
achieved in the work place. In this context, research work is helping to find out any facts
about the subject matter, facts, parallel prices or costs, etc.
 Goal :- At this stage, goal helps to see the fundamental direction to achieve goal in the
negotiation process. To be exchanges the level of information with other parties, it
includes each needs, positions and tasks are to be used in negotiation goal.
 Plan :- In this context, plan is based on current position and how will be achieve in future
time period (Haddad, 2014). On the other hand, give and take that which satisfies both
political party' interests, will build a permanent relation and a berried final result.
 Collection of information ;- In this stage, collect the whole information related to
negotiation. To be collect the information for both the parties. This is helping to find out
create the value of the negotiation process and improve future negotiation outcomes.
2

M.1 Negotiation process information is required
There are some information is to be required in negotiation process and ensure to the
point facts of the state of affairs are known in order to clear up own military position. In this
context, planning is most important for organisation and contractual agreement between two
parties in work place.
D.1 Evaluate the steps of negotiation process
Negotiation process is to be used and exchanges the level of information with other
parties, it incudes each needs, positions and tasks are to be used in negotiation goal. It is to be
focal point on viewpoints and interest have been conceder.
LO 2
P.3 RFP process and related type of documentation required
It is requested of proposal and clear understanding of all technical issues is much more
important and increase implementation of managing the issue. This is helping to provide the
acceptable method for doing business. To be the focal point of contract and price section must be
includes and communication must be applicable for future outcomes. The RFP written document
should contain in RFP process item every facet of the business organisation demand, and what
the establishment requires from a possible vendor to fulfil necessitate nominative in the RFP. It
is kind of document to fulfil need of each and every customer in market place (Haddad, 2014). It
provides the platform for describe and promotion product in securities industry place. There
should be flow the complete process and use steps are as follows :-
 Determined the need and specific requirement :- In this context to be focus on to manage
the internal project department and some other requirement is also fulfilled or manage
work.
 Identify key stakeholder :- In this context, identify the key stakeholder is help to
documentation is to be recruit. They are help to increase market share or improve growth
rate in market.
 Talk stakeholder and define project needs :- In this context, talk stakeholder and find out
what has identified the in internal on the job state of affairs. It is kind of someone who
deposit medium of exchange in the new projection and assistance to achieve success on
program in the market (Coppens, 2014). A stakeholder is most essential person and bear
on the administration polices, normal and objective.
3

 Review and response :- In this context, collect the customer and stakeholder review is
helping to manage work or some changes as per need of client in the market. It is an
important part to collect, review about work is to be done.
P.4 Contractual process and certification is managed and monitor
Contract is written agreement or personal and classified data to improve market public
presentation and growth rate (Belinsky, 2016). It is help to guiding the placing the contract and
releasing assets involving personal and classified information must be made in work place. There
is complete process must be follows :-
 Selecting a contract :- In this context, agreement between two or more parties, that is
created an obligation that is enforceable by law. There are some understanding use
examples are letter, memoranda of association, article of association etc. In addition, take
the understanding type contradict possibility to choose a statement type. Some law must
be flow as per need of transfection return aggrievement.
 Collect the necessary information :- In this stage, to be collect the necessary information
is related to agreement is to b e singed in contract (Nic Giolla Easpaig, 2017). It may be
included budget, payment secluded and some other additional support documents to be
used in contract. It is one of the most important part for overall contract.
 Choosing a negotiator :- In this stage, procurement of services and contractual agreement
is most important part for future time period. In addition, equipment maintenance
agreement and software licence aggrievement. All such factor is to be help to select the
best negotiator in work place.
 The contract review process :- It is last stage and amounts indicated in the written
document must contest the certificate and the Additional Insured Arrondissement must
also be enclosed on the certification (Canick, 2014). To be focus on pay and individual,
corporation and entity.
The Certification Authority will provide a means for the Candidate's Certification
package to be uploaded.
The Certification Authority will audit all certification-related information provided by the
Candidate, including supporting evidence. The Certification Authority will check to make sure
the submitted information demonstrates that the Candidate meets the applicable Conformance
Requirements.
4

M.2 Apply RFP process
MARKS AND SPENCER is to be use such kind of process to deal with other parties and
in working environment. There are two or more parties is necessary at the time of contract and
identify the key stakeholder is help to documentation is to be recruit.
D.2 Recommendation in contract process
In the contract process is to be follow the complete process inside organisation. It is most
important part and easy to understand each and every factor to be used at the time of contract.
There are some understanding use examples are letter, memoranda of association, article of
association etc.
LO 3
P.5 Develop appropriate pitch and applying key principles
There are some potential outcomes is focus on appropriate pitching skills or key principal
to improve market performance. To be developed pitching skills use some factor to increase
number of client in market (Schroeter, 2016). It is help to better strategies for organisational
growth in market. It is focus on internal and external on the job state of affairs. There are four
most important stage is help for development in appropriate pitching skills are as follows :-
 Create a story around clients :- There is created a story in publicity and grate publicity
around clients. To be focus on provide them new and happiest product and provide the
best services to clients. It is activity to alteration the routine of customer and improve
productivity and profit in organisation. On the other hand, chances of granary attention
will be amended than merely show your product/work and hoping for the best. The
customer is need best in market and increase the number of on the job state of affairs.
 Talking :- It is second stage and talk about the customer is different way. The level of
communicating is assistance to find out about facts, with the of taking power increase
number of customer in market (Chang, 2014). Some time use old media to improve
communication level and, to assistance find connection without vetting each individual is
a big no. To be connect with each and clients as per need of market value.
 Use competitive subject lines :- It means never judge the book by it cover. It means
different way of communication is help to find out the facts and indefinite quantity
market share (Halbfas, 2017). On the other side first impression is assistance to increase
5

or attract the customer in business. This is help to find out the skills and need and value
of customer in market value.
 Use research :- In this stage, research work is to be used to improve number of customer
and link with business to business clients for upcoming improvement (Chang, 2014). In
addition, create customer facing account is to be open for alteration routine of customer
and collect the personal information about each and every customer in securities industry.
Two significant things to notice about the new movie pitch:
1.Action comedies have a different market than comedies – both inside the US and
especially outside the US. This change of genre has huge implications for audience,
budget, marketing, and distribution.
2.Centering the story on two heroes establishes that there will be two roles for stars rather
than having it be an ensemble cast that may not interest the biggest star
M.3 Pitch process in organisation context
MARKS AND SPENCER organisation is used to improve level of customer. To be
concentration on provide them new and happiest product and provide the best services to clients.
All such kind of factor is manage work or level of communicating is assistance to find out about
facts.
D.3 Dynamic and creative pitch
It is assistance to development of market with the help of creative factor is to be used to
increase market share. Some new ideas is help to improve current market position (Tripopsakul,
2017). On the other hand, chances of granary attention will be amended than merely show your
product/work and hoping for the best.
LO 4
P.6 Potential outcome of pitch
In this context, potential outcome of pitch is help to improvement in number of customer
in market. In addition, entrepreneur is to be use such kind of skills or innovation is use for better
securities' industry state of affairs. A god pitch is help to find out the overall outcome and
manage work or improve number of customer in market. It is help to provide the clear
expectation or help to effectively demonstrating the advice or improve investment process must
be added (Hunt, 2016). There are some improvement in overall development in market
6

conditions. Entrepreneur is to be use at the time of innovation is to be used in work place. Some
new strategies is help to future development of plan and money is to be used right time, right
factor. It's the quality to indicate to detect that undertaking can be taken for given and therefore
represents a savvy investing. Typically, entrepreneurs commence the pitch with a request for a
certain amount of funding in return for a certain percentage of equity in the business. The
presenter than describes the opportunity and concludes with a Q&A session.
Business expansion: With the assistance of effective pitching process of the
organization, their organization professionals can get innovative ideas about business
enhancement in the industry in relevant form
P.7 Organisation is fulfilled there obligation from a pitch
There are some factor is help to improve the level of pitch and obligation to fulfil
organisation. It is managed work or improve the level of productivity and gain the market share.
Some factor is help to find out some future out comes are as follows :-
 Less is always more :- It means small advertisement is easy to understand each and every
customer in market place. The advertisement is small, so customer is easily handled and
solve any kind of issue in market place (Fienhold, 2016). It is help to investor need to
confident and business will attract more number of customer in market.
 Leave the hockey strict on the ice ;- Inspire assurance with information, not fiction. Most
capitalist seek out low-risk business organization with proven director that are as close to
warrant as accomplish able (Haddad, 2014). It is better chance to improve the number of
customer and bring off work as per need of social class value. On the other hand,
performance data, competitors analyses is help to improve and jump routine of client in
market place. This factor is more useable and profitable for each and every sector (). This
is give direct contact on profitability and productiveness of the arrangement and cut down
the competitors market level.
M.4 Recommendation
The pitching is skills is most useful and easy to understand each and every customer in
market place. The advertisement is small, so customer is easily handled and solve any kind of
issue in market place.
7

D.4 Pre pitch and post pitch outcome to cover risk management
It is help to find out the pre pitch and post pitch is cover the risk management to improve
the market share. This is assistance to manage the risk form inside and outside organisation and
reduce the level of competition in market.
CONCLUSION
Form the above report is based on level of communication is improved customer
awareness in market place. This report is based on MARKS AND SPENCER organisation. In
this report pitching and negotiation skills is help to organisation future development in market
rate. As per the above report is based on developed pitching skills use some factor to increase
number of client in market. It is assistance to better plan of action for organisational ontogeny in
securities industry.
REFERENCE
Book and journals
Halbfas, B., 2017. University of Coimbra: Supporting Nascent Entrepreneurs by Extra-curricular
Activities. In Entrepreneurship Education at Universities (pp. 289-325). Springer, Cham.
8

Tripopsakul, S 2017. What Skills Do Nascent Entrepreneurs Need? The Evidence from
Thailand. European Research Studies. 20(2). p.250.
Hunt, T., 2016. Gender Differences in Venture Capital Funding on ABC’s Shark Tank (Doctoral
dissertation, The Ohio State University).
Fienhold, L., 2016. Knowledge acquisition of generation Y entrepreneurs: Antecedents of
entrepreneurs’ learning choices (Master's thesis, University of Twente).
Haddad, C., 2014. PR for plumbers: Winning business: Is price everything?. Plumbing
Connection, (Summer 2014), p.74.
Haddad, C., 2014. Business promotion: Winning business: Is price everything?. Building
Connection, (Summer 2014), p.40.
Coppens, A.D 2014. Learning by observing and pitching in: Benefits and processes of
expanding repertoires. Human Development.57(2-3). pp.150-161.
Belinsky, S.J 2016. Throwing a Change-Up, Pitching a Strike: An Autoethnography of Frame
Acquisition, Application, and Fit in a Pitch Development and Delivery Experience. IEEE
Transactions on Professional Communication.59(4). pp.323-341.
Nic Giolla Easpaig, B 2017. “Pitching a virtual woo”: Analysing discussion of sexism in online
gaming. Feminism & Psychology.27(4). pp.553-561.
Canick, S., 2014. Infusing Technology Skills into the Law School Curriculum. Cap. UL Rev..42.
p.663.
Schroeter, C 2016. Learn by doing: a case study on enhancing students’ entrepreneurial skills.
In Western Economics Forum (Vol. 15, No. 1, pp. 32-43).
Chang, J 2014. Learning-by-doing as an approach to teaching social
entrepreneurship. Innovations in education and teaching international.51(5). pp.459-471.
9