Assessing the Effectiveness of Communication Plan for Women's Era Magazine
Added on 2019-11-26
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Running Head: PLAN FOR INTEGRATED MARKETING COMMUNICATIONIMC Plan for Women’s Era Lifestyle Magazine
PLAN FOR INTEGRATED MARKETING COMMUNICATION1Executive summaryThis report is prepared with a fundamental aim to manage various tools like promotion, communication, coordination with advertising agencies, structures helping in sending messages to audiences, creation of brand image and maintaining relationship with the customer. Being a lifestyle magazine company, it is a requisite for Women’s era magazine to decide upon the resources it would need to gather for developing the strategies to deliver messages and communicate through various channels. In order to prioritise the resources deciding the time factor, approximate budget and the segment of people is essential. The latent needs and preferences of the audience need to be realized by the company and must be responded too for achieving satisfaction. Our mission is to provide a plan upon which the company can rely upon to achieve its advertising and communication objectives through promotion of company’s knowledge.
PLAN FOR INTEGRATED MARKETING COMMUNICATION2Table of ContentsIntroduction...........................................................................................................................................3Background of Women’s Era Magazine................................................................................................3Identification of the audience to be targeted and analysing the segment...............................................4Company’s advertising and communication objectives.........................................................................5Advertising method...............................................................................................................................6Media plan Development.......................................................................................................................7Budget of the IMC plan.........................................................................................................................8Evaluation of Integrated marketing plan................................................................................................9Conclusion...........................................................................................................................................10References...........................................................................................................................................11
PLAN FOR INTEGRATED MARKETING COMMUNICATION3IntroductionThere are a numerous ways to develop marketing and communication strategies. Addingvalue to the product in any business is dealt by the impact the message communicated has onthe market or the customer behaviour. Being a planning manager of the magazine company,who has to develop and build brand for a lifestyle magazine Women’s Era am responsible togive an efficient direction to my magazine company in order to influence the behaviour andattitude of the customer targeted. It is the process of finding new opportunities in order tofulfil the communication objectives in an ethical manner to create a position strong enough inthe market. There are lots of campaigns of other brands in the market which needs to bemanaged to win over other brands who have created a good brand image already. ForWomen’s era, the main emphasis is upon managing the audience and targeting them in such away that it maintains a good customer relationship especially with women audience whospend more on lifestyle and wellbeing. In order to send the created message andcommunicate about the magazine to the targeted market, various interruptions anddisturbances in getting the message received must be kept in mind. This process involvesvarious steps like maintaining public relations, carrying out promotional activities throughdirect communication or campaigns and advertisements (Blakeman, 2014). Therefore, it isthe process of creating a balanced mix of various communication methods and channels touphold a good market position. Background of Women’s Era MagazineThe objective of the magazine company is a magazine which helps individual or the audienceto get innovative experience for wellness in day to day activities. It helps one to build its ownlife and address various lifestyle issues and challenges. For an instance, families strugglingwith issues of parenthood might have encountered that it is really hard to face realisticsituations for e.g. spending good time in family, keeping a balance between family, kids andwork etc. This magazine lays a system which supports situations which are uncontrollable.Energizing and positivity in health and wellbeing is the common objective, this magazinecompany serves. It motivates the readers to channelize the stress related tasks to be
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