Assessing the Effectiveness of Communication Plan for Women's Era Magazine

The assignment content discusses the importance of an effective communication plan for Women's Era magazine to persuade subscribers to buy and read their magazine. The plan involves introducing elements such as tracking brand awareness, attitudes, and behavior of the target audience through social media. It also includes collecting feedback and reviews to improve customer engagement and competitiveness. The plan is designed to increase the number of subscribers by creating a balanced mix of various communication methods and channels.