Planning for Growth: Analysis of Considerations and Opportunities

Planning for
growth
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analysis of key considerations for growth opportunities with different frameworks...........3
P2 Analysis of growth opportunities by using Ansoff growth matrix........................................8
TASK 2..........................................................................................................................................10
P3 Sources of funding with their advantages and drawbacks...................................................10
TASK 3..........................................................................................................................................11
P4 Business plan ......................................................................................................................11
TASK 4 .........................................................................................................................................12
P5 Exit or succession options for small enterprises along with benefits & drawbacks............12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Planning refers to a procedure which is adopted by organisations in order to build
strategies & a set of actions that leads to attainment of organisational objectives within the time
frame. It is important for companies to plan effectively in order to gain growth and development
opportunities. In addition to this, effective planning assist a company to optimally utilise all the
resources in a best manner (Baschat, 2018). The main objective of planning is to achieve higher
success and retain in market for longer time frame. Along with this, it help companies to increase
their level of profits which in turn assist organisation to raise market share and gain leading
position in that particular sector. RGB communication is taken into consideration for the present
report. It deals in distribution of Audio Visual & is a famous manufactures which is situated in
Berkshire, United Kingdom. RGB communication serves product like home automation, cables,
home cinema, projectors, dicking stations, signal management, Rack & powers and many more.
The report covers an analysis of growth opportunities by the help of Ansoff growth matrix.
Moreover, PESTLE analysis is also discuss in order to analyse the affect of uncontrollable
factors on productivity of an organisation. Along with this, different types of sources of funding
is explain in a proper manner. In the last, there is a discussion about exit plans along with its
advantages as well as drawbacks.
TASK 1
P1 Analysis of key considerations for growth opportunities with different frameworks
Growth is mainly determined as increase in size of business that ensures success and long
term sustainability within the market. Along with this, it also help an organisation to enhance
market share as well as attain leading position in market. To attain competitive advantage, the
higher authorities of Matefile can adopt different approaches and frameworks that help in
achieving sustainability & profitability for company (Crow, 2015). In order to achieve this,
company uses framework such as PESTLE analysis and Porter's generic strategies that is defined
below:
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Competitive Advantage: It is termed as a situation which help organisations to offer
products and services at lower rates in an effective manner. Matefile build strategies with an aim
to attain competitive advantage at marketplace.
Capabilities: RGB communication provides innovative and unique service in market at
lower price that attracts large number of customers to consume its services.
Resources: The company have skilled & talented staff members that serves good service
to their customers which as as a major resource for RGB communication.
Core competencies: Using of advanced technology at workplace help companies to
achieve competitive advantage within the market.
The higher authorities of RGB communication have willingness to enhance their market share by
the assistance of providing quality as well as timely service to their customers (Dierwechter,
2017). It provide various options like docking station, smart automation, media servers and so on
that help companies to attain competitive edge within the market. RGB communication have
resources like online medium, manpower, technology, financial resources. In order to achieve
growth PESTLE analysis and Porter's generic strategy is adopted by company which are as
follows:
Porter's generic strategies: This strategies helps an organisation to achieve higher
growth as compare to its competitors. It develops an understanding between staff members &
higher authorities about their market position that leads to increase in profits of a company.
Porter's generic strategy includes four strategies that assist entities to raise their level of
performance & develop positive brand image within the market. This strategies is mentioned
below in context to RGB communication:
Cost Leadership: This strategy emphasise on providing high quality products and service
in market at affordable price. With reference to RGB communication, adoption of cost leadership
strategy help organisations to satisfy customers that leads to increases in customer base of
company (DODDS, DIMANCHE and SADOWSKI, 2018). Along with this, offering quality
service to customer develops a string position of company at marketplace.
Differentiation: At this strategy, companies mainly emphasise in offering unique and
creative service to customer in order to differentiate itself by other competitors organisation. It
attracts maximum number of customers and raise customer base level of company. In relation to
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