Planning for Growth

Planning
For Growth

Table of Contents
Introduction: ....................................................................................................................................1
LO1: ...............................................................................................................................................1
P1: Examine key consideration for growth opportunities. .........................................................1
P2: Explain the opportunities with the use of Ansoff growth for business operations...............3
LO 2: ...............................................................................................................................................4
P3: Examine the sources of fund for the business and advantages& disadvantage..................4
LO 3: ...............................................................................................................................................6
p 4: Give a business plan for the growth of the business..........................................................6
LO 4:................................................................................................................................................7
P5: Examine the exist and succession option for the medium and small businesses..................7
References: .....................................................................................................................................9

Introduction:
Planning is a refers as step by step producers which are to be followed by the employees
for achieving the goals and objectives of the organisation. The effective planning is needed for
having growth in the business market place. The manager and leader make sure that there is
proper approach is followed in the management team to compete the task in the impressive ways.
Under this report, the RGB communication, offering various variety of product and services
such as projectors, docking stations and audio-visual and house-ware item. Ansoff matrix is
used to explain the growth of the business activities.(Arku, Yeboah and Nyantakyi-Frimpong,
2016)
LO1:
P1: Examine key consideration for growth opportunities.
The organisation can have seen growing in the market as they have more number of
market share and attaching the huge target audience. With the references of RGB
communication, having largest market in the UK economy and manager makes various policies
to offers different goods and services at the international level.
Competitive advantages: in the context of the RGB communication, organisation tries to
offers various product at the lower prices in the market to increase the market share in the
competitive market. (Bagheri, Guevara and Doluweera, 2018)
Capabilities: the organisation has a capabilities to reach out to more number of audience
by providing unique goods and services in the target marketplace.
Resources: The RGB communication has a skilful and knowledgeable employees in their
team to increase the productivity in the company.
Core competencies: having new and advance technologies in the company will lead to
effectiveness in the team.
The RGB communication, offers various product and services which help in expanding
the business at different locations. The organisation uses PESTLE and porters generic model for
increasing their business.
Porters Generic model: it is a model which provide a way to increase performance the
audience and build a positive image in the market. Their are four strategies as follows:
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Cost leadership: here, the company is consider as a low cost producer in the similar
industry. In the context of the RGB communication uses this strategies to gain more customer in
the market by providing product and services at lower cost.
Differentiation leadership: With the references of RGB communication, company
offers various different goods to become unique in the target marketplace and gain loyal
customer in long run.(Bunker, Freestone and Randolph,2017)
Cost focus: The manger of the RGB communication, tries to take cost advantages in the
target segment and attract more number of customer for the company.
Differentiation focus: under this strategies, the company tires to give various different
type of product in the target marketplace, to increase the productivity in the market in the present
as well as in long time.
PESTLE analysis : Under this strategies, the focus in given on the macro-environment
factors which are present in the work environment.
Political factors: here, legal regulation is taken into consideration which have a impact
on the performance of the company. It includes factors such as tax rule, legal legislation and etc.
the RGB communication have to operates within the legal laws of the UK economy.
Economical factors: under this factor, it involve factors such as inflation rate, growth
rate and such rates have a various impact on the productivity of the company. The high inflation
rate reduces the purchasing power of the customer.(Carrozza, Pietrantuono and Russo 2014)
Social factors: With the reference of RGB communication, the customer belief and
thought plays a important part in the market. The taste and preferences of the customer have a
impact on the profits of the organisation.
Technology factor: In the context of the RGB communication, the use of advance
technology in the business operation help in providing the new way to enhance their productivity
in the long run.
Legal factors: every organisation have to follow their respective country rules to have a
effective operations at the task level. It also involved minimum wage rate and equality rate at the
work places.
Environment factors: It includes factors such as work environment, climate
condition, the manger of RGB communication, make sure that they operators at favourable work
climate for the company.
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