Unit 42 - Planning for Growth

Unit 42 – Planning for
Growth

TABLE OF CONTENT
INTRODUCTION.............................................................................................................................4
MAIN BODY....................................................................................................................................4
Analysing the key considerations for evaluating the growth opportunities and justifying in
Laynes espresso.............................................................................................................................4
Evaluating the growth opportunities with using Ansoff growth matrix ......................................6
POTENTIAL SOURCES OF FUNDING AVAILABLE TO THE BUSINESS:.........................7
Explaining the business plan for the small business...................................................................10
EXIT OR SUCCESION OPTIONS............................................................................................13
CONCLUSION...............................................................................................................................15
REFERENCES................................................................................................................................16

INTRODUCTION
The report of planning for growth will comprehensively elaborate the means of growth
and directions for the enterprise. Various key considerations which must be considered by the
small and medium enterprises while considering the growth opportunities will be elaborated in
detail by using various important models such as the ans off growth vector matrix. Also, a range
of framework will be used to analyse the competitive advantage available for the enterprise.
Further various methods and ways which can be used by the enterprises to raise funding for the
organization will be mentioned along with the advantages and drawbacks of the same.
This report will, also illustrate a detailed business plan which will include strategic
objectives, vision, mission, product, situational analysis, budget, monitoring, controlling etc. this
will be a plan for growth as well which enhance the purpose of the business plan. Further various
options a small business has for the exit or succession plan of the business along with the
implication and positive side of the same will b mentioned in detail (Estrin, Gozman and Khavul,
2018). The small business chosen for the repost is Laynes espresso which is a UK based coffee
destination serving variety of food and beverage options in the menu.
MAIN BODY
Analysing the key considerations for evaluating the growth opportunities and justifying in Laynes
espresso
Small scale business is mainly dined as the working and operations for conducting the
business in long run. It mainly accounts and employees the personnels around less than 250
employees and earning revenues less than 55 million per year. Planning for attaining growth
mainly specifies about expansing the business operations, innovating the products or adopting
different growth strategies for earning and increasing profits and revenues. As for the Laynes
espresso adopting different strategies as for serving the consumer with differentiated products by
expanding the menu range with serving different dishes to attract the consumers while serving in
the dynamic market. As for analysing growth opportunities using Vrio analysis for the Laynes
espresso.
Resources valuable Rare Imitability Organised
Tool and
equipments used
✓ ✓ x ✓

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................3
P1 Key consideration in terms of evaluation of growth as well as opportunity..........................3
M1 Options for growth with help of analytical framework with reference to competitive edge 5
P2 Ansoff growth matrix.............................................................................................................6
P3 Potential funding sources.......................................................................................................8
M2 Estimate potential sources of funding...................................................................................8
P4 Plan for business growth......................................................................................................10
M3 Detail business plan with appropriate framework...............................................................11
P5 Succession option.................................................................................................................13
M4 Succession option and exit plan..........................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................15

INTRODUCTION
The overall planning process is mainly concerned with the process of strategic business form
of activity. This will leads to convey most enable type of business ownership that will facilitate
proper plan or track through organic sort of revenue as well as growth of business. This is highly
beneficial for business expansion with owner of company that conduct with proper planning and
continue with optimum plan or track through overall relatively growth in relation to revenue.
This will help most of the business that handle proper allocation through limited sources in
respect of given situation with effect for adoption to ensure new changes in business industry in
order to drive digital face disturbance through differentiate efforts as compared to competitors.
However planning for growth is properly linked with appropriate game plan that will reach up to
growth along with target of organization (Barnett, 2017). The company has taken significant
effort step in growing business world in competitive market. The chosen SME company in UK
coffee shop that is Laynes Espresso that is associated with small medium enterprises that is
associated with one of the famous freshly roasted coffee beans, the organization is formed in
2011. The organisation extend in order to expand with overall business within country that is
related with taste in terms of unique preference of coffee. The report consist of
detail explanation in relation of Ansoff Matrix that will determine with growth along with porter
generic. The report includes several sources with appropriate fund along with proper planning
success planning through coffee shop.

MAIN BODY
P1 Key consideration in terms of evaluation of growth as well as opportunity
Overall process of planning and growth that is linked with defining with proper evaluation
through variation that is much needed for appropriate achievement with aim and objective
(Birkin, 2017). It is the process within organizations with useful through balancing through break
among organization as per preference of company desire to achieve at some point of time. In this
SME company Layne Espresso decided to achieve proper development through expansion of
business within country specific. The optimum level of Higher competition with higher
advantage through framework that is associated in the below report
Porters generic
It is optimal level of strategy which is recognized in appropriate manner that will provide some
competitive edge within Market place. It will leads to conclude some kind of optimum strategies.
This strategy is most useful in Laynes Espresso in order to expand their strategy within the
business opportunity.
Porter generic strategy
This is one type of useful strategy that is most useful for proper determination that will outline
suitable direction in order to analyses competitive edge within company market place through
high competition and strengthen its ability to compete (Bonakdar, 2020). This consists of four
kinds of strategy which is absolutely reflect proper guidelines within company that reflects upon
better kind of competitive achievement through higher advantage as compared to other
competitors. The porter generic is most useful kind of implementation with their better kind of
facilities or strategy that will extended through business strategy that is most useful in contrast of
Layne Espresso.
 Cost leadership- This strategy is relatively associated with product range of company
that deals in offerings along with service that will consist of some sort of minimum range
of category with reference to price (Bridge, 2018). This will deliver proper support along
with directions towards company vision so that they can target highest share in the