Planning For Growth.

Planning For Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................4
Evaluation of key considerations for identifying growth opportunities along with different
Frameworks.................................................................................................................................4
Sources of Funding with their benefits & drawbacks.................................................................7
Ansoff Growth Matrix.................................................................................................................8
TASK 2............................................................................................................................................9
Business plan ..............................................................................................................................9
TASK 3..........................................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Planning is deciphered as a process that is used by companies in order to build effective
strategies that is associated with organisational objectives. It is important for an entity to develop
plans as it assist in gaining development and growth opportunities. Along with this, planning
helps in allocating resources in an optimum manner which in turn increase efficiency and
productivity of companies. The main objective of planning is to attain success and sustain in
market for longer time period. Deloitte is taken into consideration for the present report. It is one
of the largest professional service network which headquarter in London, United Kingdom.
Deloitte was established by Sharon Throne in the year 1845. It offer services such as Audit,
Financial advisory, Risk advisory, tax, legal and management consulting. In addition to this,
Company provide advisory service to small and medium enterprises which assist them to grow
their business in an effective manner. The current report examine factors that is required to be
considered for growth opportunities. Ansoff growth matrix and its four strategies is discuss in the
report. In addition to this, the file covers sources of funding along with advantages & drawbacks
of each source. A business plan is developed in order to attain growth in an effective manner. In
the last, succession as well as exit options for small companies is described with their benefits &
drawbacks. Albert, 2017)
Task 1
Evaluation of key considerations for identifying growth opportunities along with different
Frameworks
Growth is foremost objective of every business they always focus on achieving maximum
profit with high growth in particular time period. The first way for growth of organisation is to
enter in new market and provide new and developed product for satisfying needs of customers of
organisation this is also done with the help of change in technology, as it is well known that
technological changes are happening in regular intervals which is dynamic situation for
business of firm. This have both positive as well as negative impact on business of firm. Positive
impacts are bring more effectiveness in work and negative impact is increase in cost of
operation. Small scale business have to adopt these changes by clearly identifying there
organisational structure which will help SME's in making innovative products and aid in long
survival with growth. In context of Deloitte , a consultancy firm which provide which offer many

services like training, auditing, product demonstrates, etc. growth of organisation is clearly
depends upon the use of strategy which they have formed for further growth of there operation in
national and international context. Good strategies will leads in achieving growth faster than
usual and for this company can use different frameworks which are Porters generic model. All
these framework are analysed below in context of Deloitte.(Arku, Yeboah 2015)
Porters generic strategies
It is that analytical framework which helps company in gaining competitive advantage in
market where firm is selling their product . Deloitte can use this structure to gain competitive
advantages in two terms by lowering cost or bringing innovation in there product. For getting
these advantages firm have to use this resource properly . Company have to first research to
market average and then they have to make efforts for getting market advantage . This
framework have four stages which are cost leadership, differentiation, cost focus and
differentiation focus. These all are stated below:
 Cost leadership: In this firm have key focus on providing low cost procedure in market .
This step in mainly depends upon industry where firm is working . Deloitte use this step
as they have different type of factors to control cost of production . These factors are
economy of scale as they work in manufacturing large scale, using technology which is
cheap and provide different types of strategies by which firms are bale to gain
competitive advantages in a perfect mode. ( Birkin, Clarke and Clarke 2017)

 Differentiation: According to this strategy firms are able to provide several kind of
innovative goods and services by giving competition to their competitors. In regards with
Deloitte, this strategy used by them in order to achieve profitable goals along with
maximisation of productivity of firm.
 Cost Focus: In this strategy, firms are able to target niche market by which they can offer
products and services at lower price. In regards with Deloitte, this is most effective
strategy which is used by them to further increment within the consumers base so that
they can achieve huge profit and sales.
 Differentiation Focus: In this strategy firms are able to formulates unique goods and
services that attracts large number of consumers. In relation with Deloitte, this is

necessary for them to follow this strategy to make proper base of sales and revenue for
successful growth of business.
After considering all the above mentioned strategies it has been suggested to Deloitte to have
differentiation strategy which helps them to gain competitive advantages to get high sales and
revenue in a better mode.
PESTLE Analysis
It refers to the particular framework of environment which generally consist six factors
that have directly impact on entire external functions of an organisation. Herein, manager of
firms are needed to identify the overall impact of these factors on firm. Thus, PESTLE stands for
political, economical, social, technological, legal as well as environmental. In relation with
Deloitte, this analysis is used by them to make several policies and plan as per the governmental
bodies, those are mentioned in beneath: (Suomalainen andWey, 2015)(
Political factors: This factor comes under the several rules and regulations along with
governmental policies of any country. This is generally used to identify the level of business and
their component that are influencing by this factor. In context of Deloitte as they are dealing with
several services like tax, audit, financial advisory, risk advisory and many more. But due to
political stability they are able to increase their services for expanding business to achieve
competitive advantages by targeting market place.
Economical factors: These factors are those factors that always perform several level of
firm. It includes inflation rates, economic growth, exchange rate and many more. If talk about
economic condition of UK it frequently influenced profit rates of Deloitte because of rescission
in the the year of 2008 along with in the current scenario inflation rate of this company
maximising from 1.5 to 3% due these type of issues respective firm is not able to gain huge
profits and goes slow down as usual. (Whelpton, Campbell. and Patterson, 2015)
Social factors: This factor includes so many aspects such as culture, age, gender,
consumers demand and many more. It helps to make target segment within the organisation. It
also help firms to analyse overall demand of customers at market place by which they can make
their services accordingly. In regards with Deloitte, this factor includes demographical factor that
always examine entire market segment of respective firm. There are several strategies and tools
used by firm that helps firm to reviewing entire needs and demand of them. With the help of this

respective firm is able to have such kind of policies so that they can attain future goals and have
positive impact on their several functions.
Technological factors: Due to the technological advancements have directly impact on
overall functions of an organisation. Herein, England is most considerable part of country that
have effective techniques along with that also provide best services to companies within the
London so that they can manage their work accordingly. In relation with Deloitte it can be said
that, in competitive scenario there are large number of employees that help firm to build great
techniques. Thus, respective firm is able to offer unique goods and services to their customers.
Environmental factors: This factor involves natural resources of firm. Thus, firms
should use those assorted resources as they are not harmful for environment. In relation with
Deloitte, they always have great communication with their employees so that they can produce
best possible services.
Legal factors: This factor includes different types of ethical rules, laws, legislations as
well as ethical rules of country. In relation with Deloitte all governmental laws and policies are
followed by them so that they can produce large number of services legally.
Sources of Funding with their benefits & drawbacks
Funding is most considerable aspect for every firm by which they can manage financial
statements of business. Whereas, money requirement always help firms to conduct different
types of marketing activities in order to develop more useful strategies through giving large
number of technological tools to employees in a best possible way. In regards with Deloitte these
sources of funding always used by this firm in order to develop identify overall internal and
external factor in order to increase overall performance of business. There are different types of
sources of funding, those are mentioned below: (Wilson, 2019)
Bank Loan: It is one of the most considerable funding source for an organisation. These
loans are mainly based on long tern and short term goals. Along with bank always charge interest
amount on bank loan while giving loans to SMEs. In r3elation with Deloitte they can take loan
from bank in order to gain successful goals while growing their several business activities.
Benefits: Main benefit of of this, firm can easily take loan from bank and able to achieve
their targeted goals. On the other side, it is considered as secured loan which is related with term
of finance. So that firm is able to protect itself and ignore unnecessary factors.

Drawbacks: If firm is not able to return money to bank and fails so it directly affect
overall assets of an organisation so that it known as major risk which can develop few issues
while gaining profit.
Venture Capital: It refers to the private equity which is useful for developing new
businesses and start-ups so that they can work in an effective manner. Along with able to sustain
for long period of time. There are few benefits and drawbacks of venture capital, those are as
follow:
Benefits: By taking finance from venture capital, it enables companies to have funds for
their operations at all stages that in turn help businesses to achieve growth rapidly at
marketplace.
Drawbacks: Main disadvantage of this venture capital is sometimes, small businesses can
lose their control from several activities so that they are not able meet their necessities towards
venture capital. Thus, it creates issues of firms by which they are not able to transfer venture
capital (Albert, 2017)
Ansoff Growth Matrix
It refers to the particular tool which is mainly opt by firms by which they can identify
overall plan strategies for their better growth in future. On the other side, this matrix is also
called product expansion grid. There are different types of stages which is used by firm to
analyse risk which is associated with strategies. In regards with Deloitte, they are using this
matrix, which is going to be discussed below:
Market Penetration: According to this business strategy most of business are needed to
provide existing goods and services at market place. Main purpose of this business strategy is to
increase overall sales and market share at high level. For example: if small firms wants to adopt
this strategy than they are needed to have effective fund so that they can look at entire needs of
new customers at marketplace. With the help of this sort of campaign they can easily promote
their services and able to attract large number of customers at one time. .(Wu, F., 2015.)
Market Development: This strategy refers to the existing goods and services within the
new market. This type of strategy always includes new factors and risk in which product of firm
always based on new customers. On the other side, if firm is not able to follow this development
of marketing so that they can loose their profit at high level. In order to use several kind of

methods like communication, social media, advertising and many more. By using such kind of
techniques maximise entire sales performance positively(Whelpton, Campbell. and Patterson,
2015).
Product Development: By having large number of opportunities in this strategy firm is
able to develop effective product in order to sustain at market place for long period of time.
There are so many different strategies which is used by firm to develop goods and services that
always maximise entire business functions of firm in order to achieve specific goals. Therefore,
it is necessary for firms to gain high goals and objectives by using such kind of activities.
Diversification: On the behalf of this strategy this can be said that, all goods and services
into the marketplace always have effective impact in order to attain successful growth of
business. On the other side, there are different types of goods and services by which they can
achieve their targeted goals without facing any issues within the industry. Now it has been
recommended to respective organisation that they should use these assorted strategies to
overcome negative impact on firm and achieve targeted goals.
TASK 2
Business plan
Business plan is a written document or a road map which gives directions so that
businesses can attain their desired goals in an effective manner. This plan include strategies &
plans for development purpose that helps in reducing irrelevant operational activities ad
operations. Business plan involves strategies, mission and vision, promotional strategies,
financial information of an organisation. Herein, Deloitte which is a professional network service
company develops a business plan on order to gain growth and implement activities in a proper
manner. The things that is consider in business plan is defined below in relation to company:
Executive summary: Deloitte is a professional service network and is the biggest
accounting organisation which headquarter in London, UK. It provides financial advisory, audit,
enterprise risk, tax services to around 3,12,000 professionals worldwide. In addition to this,
company was founded in the year 1845 by Sharon Throne and Punit Renjen. Deloitte is rank 4th
largest private company in United States and is one of gobal management consulting company in
terms of revenue. (Wynn, , 2017)

Vision & Mission: The vision statement of Deloitte is “To be the first choice of
customers as a best professional service”. The mission of company is “To help clients by giving
them appropriate service that contribute towards lasting success of Delotte
Situational analysis: It is a process that is adopted by companies to identify external &
internal factors which helps in gaining knowledge about strength, opportunities, threats,
weakness & current position of association in market. For this, the higher authorities of Deloitte
uses SWOT analysis which are as follows:
SWOT analysis of Deloitte:
Strength Weakness
 One of the biggest strength of Deloitte
is its global presence, it has presence in
more than 150 countries that impact
positively on sales and profits of
company.
 The another strength is its eff (Wynn, ,
2017)ective and talented employees
that leads company towards success.
 There are many competitors of Deloitte
due to which it has limited market
share.
 One of the major weakness of company
is legal issues that impact negatively on
its brand reputation.
Opportunities Threat
 Deloitte have the opportunity to expand
its businesses by acquiring small firms
or adopting methods such as merger,
joint venture and so on.
 The company have the opportunity to
enter into people predicting analytics
which will increase its market share as
well.
 Fluctuation in currency affect on its
international projects which act as a
threat for company.
 The company has lot of competitors
which decline its revenue as well as
market share.
STP approach: This approach is used by companies in order to segment market, target right
customer and position products as well as service in a right manner. It involves three elements

that is segmentation, targeting and positioning. All these is defined below with relation to
company:
Segmentation: Herein, companies analyse market in which they offer products & service
to customers. It is important for an organisation to analyse markets before providing goods in
market as it assist them to segment market in a proper manner. The marketing is segment as per
the demographics, lifestyle and according to many other factors. In relation to Deloitte, it
segment market on the basis of international customers and provide consultancy service to small
and medium enterprises. (Wynn, , 2017)
Targeting: This stage take place after company segment its market area. Herein,
companies plan its target market in an effective manner. They build strategies as well as plans in
order to target right market that assist in raising sales and profit of company. It is important for
companies to target right customers as the sales of goods and service is totally depend on
customers. With reference to Deloitte, the company targets SME's in order to give them financial
services and assist them to attain growth.
Positioning: It is considered as last stage of STP that is developing a positive mindset of
people towards the product and service offered by company . In order to do this, organisations
uses various marketing strategies with an aim to attract large number of customers prevailing at
marketplace. They also conduct promotional activities as well as advertising campaign in order
to aware customers and build image of company in market. IN relation to KPMG, it uses digital
technology as well as social media applications such as Instagram, YouTube, Facebook and so
on . Along with this, company fulfils commitment and promises which is made to customer's as
it develops positive brand image of company in market.
Promotional strategies: An organisation develops effective strategies as well as plans in order
to promote their products as well as service in market. The company uses market development
strategy which is analysed above. The company also conduct situational analysis that help
company to analyse market trends as well as needs of customers that will lead to customer
satisfaction. It also assist company to build positive image at marketplace which accelerate
market share and revenue of Deloitte in a proper manner. The company follow all the laws and
legislation in order to smoothly carry out functions and activities.

Cash flow statement: It is a statement which involves all the financial information that is cash
inflow as well as outflow of company in a proper manner. In addition to this, it contain
numerical data from beginning to ending of the year in an effective manner. Moreover, this
statement signifies profits, loss, revenue generate by company in a year.
Monitoring & Control: The higher authorities of company evaluate performance of employees
on a regular basis so that improvements can be done which impact positively on performance of
an organisation. They monitor and evaluate performance as per their expectations and them give
suggestion accordingly to staff members. In addition to this, it assist an entity to raises
performance which in turn increase profit level of an organisation.
TASK 3
Exit options for small businesses with their advantages and disadvantages.
Exit Options: This is an effective option for companies when they want to wind up their
business. It also takes place when powers and responsibilities are hand over to other individuals.
There are a number of options which can be used by a business when they are facing losses, lost
interest, planning for something big or any other reason. There are a number of options with a
company to do so. Some of them are mentioned below along with their advantages and
disadvantages:

Selling in Open Market: This process is used when a company sells within open market. To get
its product a company takes help from an outsider third party. In this process all the functions
and staff of company remains the same only owner changes. Advantages- This product is beneficial as image of company is not harmed through it.
The suppliers and debtors of company are still same so there is no harm to functions of
business.
 Disadvantages- In this organisation loses control over workers. Workers get
disheartened and demotivated.
Winding Up: This process is used when the owners want to dissolve their company. Owner
decides to sell all assets present with company and pay off all debts from payment received from
selling of assets. In context of Deloitte, if they fail in their growth plan and do not attain success
then winding up will be a suitable option for company to exit market. Benefits and challenges
with winding up a firm are mentioned below- Advantages – At time of winding up of company, if hire purchase of company is
completed or gets terminated on the date on which company is going to be closed, or if
company is facing any legal actions during the time of winding up they will be stopped.
Also owner will get free from all its debts, as a result company wont face losses.
 Disadvantages- At the time of winding up owner does not have any control over assets of
the firm. The prices at which any buyer is ready to buy assets will be sold to them.
During times of winding up many times assets are sold at losses (Wilson, 2019). Also
after selling of assets owner faces problem in paying back debts. Another disadvantage of
winding up is that during the time of winding up a firm which has been running from a
long time and have a talented and experienced manpower , who will now be unemployed
for some period.
Merger & Acquisition: Merger refers to combination of two or more firms where share of one
another are exchanged between shareholders . In this a new firm is created. In Acquisition any
one firm acquires the other firm. It generally takes place in order to cut down competition in
market. Below mentioned are advantages and disadvantages of merger and acquisition:
Advantages- Major reason behind merger and acquisition is to collect power and control over
markets. New entity then created will have increased value and efficiencies. Risk of using an
innovative idea for first time will also decrease. When more than two firms are joining together

goods produced will be a lot in number. Due to this companies will attain economies of scale.
This in turn will help in reduction of cost. Productivity of new firm will increase with the help of
latest technologies.
Disadvantages- There can be some disadvantages due to merger and acquisition too. Human
resource department will have a lot of work to do (Gunder and Hillier, 2016). Redesigning
structure, recruiting new employees, training the employees as per requirement of new firm,
solving conflicts between employees from different organisations are some activities that will be
extra load to be completed by human resource department. Duplication of work or over activity
will be common in such scenario. In case if share buyout of acquiring company happens there
will be change in owners.
It can be identify from cash flow that is includes various related to flow of cash in
organisation. This states that net cash flow form operating activity is 138919, 140879 and
208837 respectively. This all states that organisation is working effectively in current year. There
is also discussion about factors related to investing activity in organization. This can be seen that
firm is performing negatively in this section where in all three year organisation is showing
negative performance and cash flow. Data in this section stood at -27094, -12084 and -4145. in
the end it can also seen that there are various functions related financing activity which will
impact organisation positivity. It stood at 176269, 399290 and 572221.

CONCLUSION
From the above report it can be concluded that planning has a very significant part to play
in success and growth of a business. Planning also helps in analysing and choosing suitable
opportunities for business. There are a number of frameworks and models used in this report.
PESTLE analysis is done to know about external factors affecting business. Ansoff is carried out
to develop a plan for growth. Also a number of sources through which business can be financed
are discussed. In order to expand business these finances are discussed with information present
about company finances. At the end, exit options are discussed to state that what should a
business do in case of any uncertainties.

REFERENCES
Books&Journal
Albert, V., 2017. From child abuse to permanency planning: Child welfare services pathways
and placements. Routledge.
Arku, G., Yeboah, I. E. and Nyantakyi-Frimpong, H., 2016. Public parks as an element of urban
planning: a missing piece in Accra's growth and development. Local
Environment, 21(12), pp.1500-1515.
Birkin, M., Clarke, G. and Clarke, M., 2017. Retail location planning in an era of multi-channel
growth. Routledge.
Crow, L .H., 2015, January. Reliability growth planning curves based on multi-phase projections.
In 2015 Annual Reliability and Maintainability Symposium (RAMS) (pp. 1-6). IEEE.
Grant, J. L., 2017. Growth management theory: From the garden city to smart growth. In The
Routledge Handbook of Planning Theory (pp. 41-52). Routledge.
Gunder, M. and Hillier, J., 2016. Planning in ten words or less: A Lacanian entanglement with
spatial planning. Routledge.
Keough, S. B., 2015. Planning for growth in a natural resource boomtown: Challenges for urban
planners in Fort McMurray, Alberta. Urban Geography, 36(8), pp.1169-1196.
Lambert, C. and Oatley, N., 2017. Governance, institutional capacity and planning for growth.
In Urban Governance, Institutional Capacity and Social Milieux (pp. 125-141).
Routledge.
Piro, R., 2016. Parallel patterns of shrinking cities and urban growth: Spatial planning for
sustainable development of city regions and rural areas. Routledge.
Plotnikov, V., Fedotova, G., Popkova, E. and Kastyurina, A., 2015. Harmonization of strategic
planning indicators of territories’ socioeconomic growth. Regional and Sectoral
Economic Studies, 15(2), pp.105-114.
Rodwin, L., 2017. The Profession of City Planning: Changes, Images, and Challenges: 1950-
200. Routledge.
Sarin, M., 2019. Urban planning in the third world: The Chandigarh experience. Routledge.
Siedentop, S., Fina, S. and Krehl, A., 2016. Greenbelts in Germany's regional plans—An
effective growth management policy?. Landscape and Urban Planning, 145, pp.71-82.
Suomalainen, T. and Xu, Y., 2016. Continuous planning through the three horizons of
growth. International Journal of Agile Systems and Management, 9(4), pp.269-291.
Wey, W. M., 2015. Smart growth and transit-oriented development planning in site selection for
a new metro transit station in Taipei, Taiwan. Habitat International, 47, pp.158-168.
Whelpton, P. K., Campbell, A. A. and Patterson, J. E., 2015. Fertility and family planning in the
United States (Vol. 2200). Princeton University Press.
Wilson, D. E., 2019. The national planning idea in US public policy: Five alternative
approaches. Routledge.
Wu, F., 2015. Planning for growth: Urban and regional planning in China. Routledge.
Wynn, M., 2017. Routledge Revivals: Planning and Urban Growth in Southern Europe (1984).
Routledge.
Zhou, Y., and et. al., 2017. A novel path planning algorithm based on plant growth
mechanism. Soft Computing, 21(2), pp.435-445.