Playsmart Toys: Mission, Vision, Values, SMART Goals, and Customer Interface

This article discusses Playsmart Toys' mission, vision, and values statements, as well as its SMART goals and customer interface. It also identifies the company's target customer segment and how it plans to achieve its goals.

Running head: PLAYSMART TOYS 1
Playsmart Toys
Student’s Name
Institution Affiliation

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The Company’s Existing Mission, Vision, And Values Statements
Mission: To make toys that kids of all ages love. The mission statement acts as the main
ejective of the organization in that it develops a workout plan for all stockholders involves in the
organization. As for the companies mission to develop toys of all age groups, aims to attain more
diverse as well as customer quotient toys for all.
Vision: To make all Play SMART toys environmentally friendly by 2025. In line with
the mission of the organization the vision statement develops the urgency of developing friendly
related toys for children of all age groups, the statement, on the other hand, aims at developing a
one-stop shop for toys for all kids (Moini, 2016).
Values: We value safety, health, and the planet. The values of the company are
developed to fit in all safety aspects of its customers for the toys. This is meant to increase
customer contentment as well as safety measures being the backbone of the organization's
creativity development a gender for all.
The SMART goals
The company’s main agenda is to develop customer-friendly toys that are widely
accepted as well as enjoyed (Thai, & Jie, 2018). The following is an analysis of the objectives
under the SMART perspective of the organization.
S -Specific
Through client reviews and feedback, the toy company aims to increase customer
satisfaction, to over 15% of the current state.
M- Measurable

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Customer service department is to work on a 24hour shift in order to improve customer
question as well as explanations. Through improves website charts and more representatives at
the call center.
A -Attainable
Through the improved customer relation that the company is to implement, the
organization is to develop more toys as well as provide sequential updates for the toys, based on
the customer’s reviews.
R -Realistic
Inverting of the new technologies such as an online store for shopping as well as product
reviews are to be implemented in the next two months.
T-Timely
The company is to rollout time and dates for new developments and toys, as well as a
rating option where customers are to review the company based on its timeliness and also
service.
How the Department Will Achieve the SMART Goals
I. Plan
Under this progression, the division will distinguish the destinations and procedures
important to convey the outcomes as per the standard output.
II. Do

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Under this progression, the department will actualize the arrangement, execute the procedure,
and make a vital change
III. Check
Under this progression, they will examine the genuine outcomes and contrast them based
on the expected outcomes.
IV. Act
The office would make a move subject to what it has acknowledged in the check step. In
case the change does not work, it would be instigated to encounter the cycle again with a
substitute course of action.
Value proposition and customer interface
The company will give a motivating force plan called Customer Rewards in focuses
clients gather from composing surveys on items on the site (Deb, et al. 2018,). Through such
rewards, it would be simple for clients to end up steadfast. In addition, they would develop the
motivation to visit the site and compose a survey at whatever point they locate a shot.
Target Client Segment
The perfect target advertises for the Play Smart's toys is Asian, kid’s age between 1 to18
year. The organization will accumulate broad information from different sources. That is through
being the organization's site. From breaking down the socioeconomics of the visitor's to the site,
it is anything but difficult to get a handle on exact data that would be helpful in impacting
generation as well as advertising choices.
Online Library Database Journal Article

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The company will enhance client interface through in-store buys and call focus
interchanges. The organization will likewise consider informal organization channels, for
example, Facebook and Twitter, as well as other online client information (Guo, Wang, & Wu,
2018).

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Reference
Deb, S. K., Jain, R., & Deb, V. (2018, January). Artificial Intelligence―Creating Automated
Insights for Customer Relationship Management. In 2018 8th International Conference
on Cloud Computing, Data Science & Engineering (Confluence) (pp. 758-764). IEEE.
Thai, V., & Jie, F. (2018). The impact of total quality management and supply chain integration
on firm performance of container shipping companies in Singapore. Asia Pacific Journal
of Marketing and Logistics, (just-accepted), 00-00.
Moini, C. (2016). Protecting Privacy in the Era of Smart Toys: Does Hello Barbie Have a Duty
to Report. Cath. UJL & Tech, 25, 281.
Guo, J., Wang, X., & Wu, Y. (2018). Emotion as a Signal of Product Quality: Exploring Its
Effects on Purchase Decisions In Online Customer Reviews.