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````` Introduction to Business Practice Marketing mix Marketing mix constitute different areas of focus as a part of marketing plan which are commonly known as four P’s of marketing visualize: product, price, place and promotion. They are set of activities carried out by the organisation to meet its marketing objective that is, to reach as much as possible to the target audience or to promote their product or services. Body Shop use this tactic to fulfil its vision that is to sell cosmetic and beauty products thatareethicallysourced,containsnatural ingredients and cruelty free. Oneoftheelementsofmarketingmixis described below: Product: An item that is offered by the company to the target group is known as products, it can be tangible and intangible in nature. The product offered by Body Shop must satisfy the needs and wants of the customer for which it has been created. Body Shop offers wide range of cosmetic, skincareandbeautyproductsincluding perfumes. The idea behind was to provide the beauty solutions to the customer which is chemical free, not tested on animals and the sources areobtainedbymeansofethicallyand sustainability. Unique features of The Body Shop products differentiate them form other rivalry firm. Additionally,company’spackagingand labelling is unique in itself. The product comes in a plastic bottle which bears a logo with green colour, which can be easily recycled and are bio-degradable. Theproductoffersmaximumvaluetoits customer through quality, cost and their unique features due to which product is adoptable universally. REFERENCES Tidwell, A., 2017. The role of ‘diplomatic lobbying’in shaping US foreign policy and its effects on the Australia–US relationship. Australian Journal of International Affairs, 71(2), pp.184-200. Wang, Y., 2016. Australia-China relations post 1949: Sixty years of trade and politics. Routledge.