SWOT and PESTLE Analysis of BMW

This presentation provides a comprehensive analysis of BMW using SWOT and PESTLE frameworks. It examines the strengths, weaknesses, opportunities, and threats of BMW, as well as the political, economic, social, technological, environmental, and legal factors affecting the company. The analysis helps BMW understand its internal and external factors and identify areas for improvement.

Portfolio

Table of Content
• Introduction
• SWOT analysis
• PESTEL analysis
• Conclusion
• References

Introduction
An organisation become successful in a marketplace, if they are aware
or understand factors that exert on their developing firm. Internal and
external factors have a huge impact on success and failure of a
business. Moreover, internal factor bring both positive and negative
impact such as strength and weaknesses where as external factors
affecting outside environment in which a firm have no control over it.

SWOT analysis of BMW
Strength: BMW is one of leading automotive industry in world. It has
various strength to thrive market. Such as:
● Most valuable automotive brands in world wide.
● Perfect engineering and excellent driving experiences

Cont....
Weaknesses: There are some areas where BMW can improve upon.
They are
• It has poor automotive portfolio brand with very less product
differentiation.
• It also increase debt levels

Cont....
Opportunities: These are set of circumstances that help an organisation
to come up with new initiative in product.
• Timings and frequency of BMW's new model create demands for
autonomous vehicles.
• It have a great opportunities to increase profitability by innovation
and alliances.

Cont....
Threats: External strategic factors of BMW that are effected such as:
• BMW increase competition in world wide market with innovation
in product.
• It costs are also increasing with intervention of government
regulation.

PESTLE analysis of BMW
Political Factor: This factor is related to government interferences,
that effect productivity of BMW.
• BMW shut down its British mini plant due leave European union
in April 2016.
• Taxes and duties both by domestic and foreign countries affect its
political success.

Cont....
Economic Factor: It helps in determining current and expected future
of its business. Such as:
• Movement of European market leads to downfall and effected
BMW adversely.
• Purchasing capacity of developing countries attracts more
innovation on product.

Cont....
Social Factors: This factor includes to bring changes according to
lifestyle of demanding customer.
• BMW are eco friendly automotive and harmful emission resistant
cars influences sales, new developments and turnover.
• It also have variation in purchasing power of buyers due to
industry trends that affects sales of BMW.

Cont....
Technological Factors: It affect various external factors on business
to bring alternative with respect to advance technologies capabilities.
• BMW uses more technology in order to raise demand among
customer.
• Technologies not only cut down cost, but enables more
comfortable designs.

Cont....
Environmental Factors: This factor effects survival, operation and
growth of a particular business.
• BMW bring out carnages according to taste and choice of
consumer.
• They are more incline towards eco friendly, more comfort
oriented, fuel efficient cars to make new development.

Cont....
Legal factors: It includes certain laws and regulation or power and
limitation that affect business.
• BMW are restricted with certain environmental norms and prevent
measure to ensure more fuel efficient and go green vehicles.
• They are also restricted with other countries and global level
impacts on their business.

Conclusion
From above it has been concluded, both SWOT and PESTLE analysis
help BMW to knows it internal and external factor impact on their
business. Further, it will help them to brings changes where they are
lacking behind.

References
Mkude, C.G. and Wimmer, M.A., 2015, May. Studying
Interdependencies of E-government Challenges in Tanzania along
a Pestel Analysis. In ECIS.
BMW moves UK Mini plant shutdown to just after Brexit in case of no
deal. 2018. [Online]. Available through:
<https://www.reuters.com/article/us-britain-eu-mini/bmw-moves-
uk-mini-plant-shutdown-to-just-after-brexit-in-case-of-no-deal-
idUSKCN1LY1W2>.

Thank You