Power of infuencers | Assessment | 1

Running head: POWER OF INFLUENCERS
Power of Influencers
Name of the Student
Name of the University
Author Notes:

POWER OF INFLUENCERS1
Table of Contents
Introduction to Influencer..........................................................................................................2
Weekly activity..........................................................................................................................2
Week 1...................................................................................................................................3
Week 2...................................................................................................................................3
Week 3...................................................................................................................................4
Part in IMC.................................................................................................................................4
Conclusion..................................................................................................................................4
REFERENCES...........................................................................................................................6

POWER OF INFLUENCERS2
Introduction to Influencer
Among numerous influencers, Dwayne Johnson, better known as The Rock is an
influencer who cannot be compared with any other influencer in the world. He has a huge
base of fans word wide (In front of the Millions... and Millions of fans all over the world), as
a result of which anything eh shares on social media can be deemed to be an influential
activity. The Rock is among the highest paid actors in Hollywood, has made numerous block
buster movies, has been one of the top performing wrestlers in the World Wrestling
Environment and in philanthropy. The Rock is one of the most followed celebrities on
Instagram and has more than 158 million followers on Instagram (Therockgear.com, 2019).
He also has 57.7 million likes on his official Facebook page and around 13.8 million accounts
following The Rock’s twitter handle one Twitter (Therockgear.com, 2019).
Weekly activity
I have been following the Rock on all the social media platforms from the beginning
of my presence on all the social media platforms. I am personally hooked to Instagram and
Instagram is the medium through which the Rock communicates to his fans more frequently.
I have been tracing the activities of the Rock on Instagram for more 6 year now and have
been highly influenced by the content that the latter shares on Instagram. The content that is
shared by The Rock on Instagram are promotional content for the brands that he is associated
to, Under Armor being the most extensively communicated brand. As a result of this
assignment is, I have come across the activities that The Rock carries out through Instagram
on a regular basis. The activities that the latter carries out is not just promotional content, it is
much more, throughout the weeks it has been found that the Rock has been communicating
about, values, culture, motivation and how to overcome adversities in life.