Public Relations & Promotion in Travel and Tourism
Write a report involving 4 tasks on Public Relations and Promotion in Travel and Tourism.
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Added on 2021-02-20
Public Relations & Promotion in Travel and Tourism
Write a report involving 4 tasks on Public Relations and Promotion in Travel and Tourism.
Added on 2021-02-20
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Public Relations andPromotion in Travel andTourism
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.............................................................................................................................................1LO 2 ............................................................................................................................................4LO 3 ............................................................................................................................................4LO 4 ............................................................................................................................................6CONCLUSION ...............................................................................................................................8REFERENCS...................................................................................................................................9
INTRODUCTIONPublic relations in travels and tourism are important parts of sales and marketingfunction. It includes the improved promotions understanding among operators and theirpublic. Promotion plays a major role in the travel and tourism to attract more audienceto the destinations. Dreamland Margate is an entertainment centre and amusement park which issituated on the traditional English seaside funfair placed at Margate, Kent, England. It isthe world-class visitor's attraction which offers an amazing experience to friends andfamilies all fun for the festivals. The report highlights the functions and importance ofpublic relations among the travel and tourism sector. Analysing the different diversity ofpublic on audience within the defined sector. Application of various range of promotionskills and public relations in the context of travel and tourism. The report carried forwardwith the analysation of the different media used in the public relations. Accessing therelationship among the media and public relations. Various public relation techniques inthe tourism and travel industry. The report ends with the public relation plan identifyingkeys and objectives public's and reviewing the effectiveness of public relation plan.LO 11.1 Functions of public relations among the travel and tourism sector - Public relation in tourism and travel plays a vital role because it is thepromotional tool which is extensively used in the activities related to the strategicmarketing and is integrated with communication related to marketing. Visit Britain, whichis the national tourist agency in Great Britain acting as tool of public relation for thetourism service promotions in London(Martin, Jin and Trang, 2017).Theagencycreates a positive relationship among the public through variouspromotional medium for the promotions of Dreamland Margate are YouTube, Facebookand different blogs etc., This helps to create a positive image in minds of incomingtourist and existing tourist visiting the Dreamland Margate. With the help of publicrelation customers and tourist can be informed about the new services which areprovided at Dreamland. The main function of public relation is advertising and creatingawareness among tourist and visitors about the Dreamland and thus this directly1
contributes to the economy by increase in revenue and business. The public relationgenerate the positive broadcast and coverage of news related to destination in digitaland print media(Boniface, Cooper and Cooper, 2016). They regularly monitor digital andprint media such as social media, newspaper, magazines and TV advertisement andavail through changes if its is necessary for the promotional activities of Dreamland.Researching the content written data of the Dreamland which is going to be published,managing and preparing the researching team so that they can deliver appropriatecontent to the public so that they can easily attract tourism to the destination. Publicrelation attend the PR or media related events as a representative of Visit Britainpromotes the Dreamland. They communicate with the media personnel on the dailybasis so that they can keep eye on the all activities related to promotions and availsthrough its impact on the public and determine whether they can successfully create apositive image in the minds of the public or not(Lumsdon, 2016).1.2 Analysation of Public in context of tourism and travel -Analysis of diversity of current visitors :Current visitors coming to visit Dreamland have a diversified honour which isrelated to the tourism. Various types of tourists from all around world mostly prefer totravel to Dreamland for its amusement park and natural beauty. The current tourist whoare visiting the tourist destination Dreamland can be classified by the following types - Domestic tourist – Domestic tourist's preference is an overnight stay and fullday enjoyment, excitement and happiness. Dreamland Margate is the best placefor domestic visitors to chill out for the whole day with amazing rides and culturalattraction.Education Tourism – Students from other countries around the world and withinthe UK choose Dreamland to visit because the town's cultural hub, showcase thebest modern art which attracts students(Robinson and et.al., 2016).Business Tourism – Business tourist from Bristol, Southampton and Londontravel Margate for business visits. As these cities are nearby Dreamland,business traveller can easily visit the Margate.Analysis of diversity of potential visitors :The potential tourist who are expected to visit Dreamland Margate can be2
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