Importance of PR Ethics and CSR in Building Brand Image

This presentation discusses the role of public relations in managing and arranging information to affect public perception. It also covers the importance of corporate social responsibility and the business of an organization. The presentation emphasizes the need for PR professionals to maintain ethical standards and promote positive brand image through CSR activities.

PR ETHICS AND CSR
MAR0153

INTRODUCTION
 Public relation is the kind of practice of
managing and arranging the information
from an individual or an organisation in
order to affects the public perception and
mind set.
 In other terms it can be understand as a
management of how other people see and
feel about the person, brand or a company
where it focuses on the maintaining the
positive corporate image while handling
the media request and inquires.

A PR PROFESSIONAL IS AS MUCH A VOICE TO THE PUBLIC
AS A VOICE FOR THE ORGANIZATION TO THE PUBLIC
 Public relation simply defines where it is a part or a
voice of media which helps to build the relationship
among the consumers from where the company can
be able to increase their image and reputation in the
wider manner.
 A public relation might perform the different roles
in fulfilling the needs and requirements of the
organization from where they can be able to handle
the publicity.
 Public relation service has one major purpose is to
promote and advertise the brand that can be useful
for the community where it is required to promote
the usage and message of the company to the public
in a systematic way from where they can develop
the interest in public among the organisation

Continue
 Being a public relation professional allows the use of different
strategies to persuade its consumers and community and it has
been argued that several professionals have created a false
propaganda.
 Corporate social responsibility depends and lies on the shoulder of
public relation professional which helps them to operate the
organisation name and fame to meet the needs and respect as well.
 Thus, accordingly the public relation is the important and major
part for the organisation to build up the image and reputation of
the brand and company from where they can easily promote their
brand to the public and community in better manner.

THE BUSINESS OF AN ORGANISATION IS TO
MAKE PROFIT, NOTHING MORE
 The business simply refers as where an individual
develop and establish the particular working area
where they have to earn the economy and profit
which can help them to survive a better life.
 A company or an organisation has to create an
image, reputation, brand and customer to establish
the business at higher and successful level.
 To run any business it is important to understand
the market needs and desires and can deliver the
effective services to customers. However, the
building of the relationship is not much as
important as to make a beneficial profit in the
business.

Continue
 An individual person who is running a business of any particular
thing, then it is must to keep their focus on the creation of the
maximum profit in the business by using the different types of
strategies and techniques which well foster the business growth
and development.
 To achieve the set goals and higher productivity companies has
understood the importance of the CSR activities which will help
them to obtain the profitability along the good image and
reputation. Also, the companies can innovate which ensure the
long run of the business and success as well.

CONCLUSION
 The report has concluded the importance and brief detail
about the CSR and public relation.
 It has included the debate which describes one positive
and contradictory part for the better understanding.

REFERNCES
 Gao, Y., Liu, Y. and Yu, W., 2021, October. National Interest or Climate
Change Issues: A Discussion with References to the International
Relation Theories and European Union Countries. In 2021 International
Conference on Public Relations and Social Sciences (ICPRSS 2021) (pp.
355-358). Atlantis Press.
 Harianja, N. and Kurniawati, D., 2020. The Influence of Communication
Competencies and Professionalism Public Relations Officers towards the
Quality of Public Relation Services in the Audit Board of the Republic
of Indonesia Representative of the North Sumatera
Province. International Journal of Multicultural and Multireligious
Understanding, 7(10), pp.675-693.