Public Relations and Promotion in Travel and Tourism

Public Relations and
Promotion in Travel and
Tourism

INTRODUCTION
Public relation refers to a selective or fluctuating way that shows that how business or any
organization interacts with the public and their customers and what are the different ways or
strategies that organization used to attract and understand the need and maintain better
relationship with the organization. It is the process for maintaining the organization and making
favorable customers. Public relationship shows the relation between customers and organization.
With the strategic tools of communication which builds the favorable and beneficial relationship
status of customer and between the organization.
Brighton seaside is the British firm. Brighton seaside is developed by the very fashionable
seaside resort which is encouraged by the prince regent. This seaside has the best and very
famous seaside in the east Sussex. In this study we will discuss the roles public relations as a
promotional tools and analyze public in tourism context. Use of media how media impact public
relation. New and different techniques in travel and tourism.
LO1
1.1 Public relations role in tourism
Regulatory bodies work to build relations of public. This increases liking The role of public
relations in an organization is immense and has much wider scope:
 As the seaside destination is developed in the Brighton seaside where public relations
have roles like they must have to make a feedback from the public about their destination
for tourist and local public what are the reaction of the public and made feedback from
them and wherever loop-holes points, find the areas of improvement in the organization.
 The second major role of PR is to make an image of the seaside destination to create
close relationship with the peoples and the goodwill of the company and organization is
must requirement which is required.
 Image and reputation plays a vital role among the organization as the key of market and
among the public.
 As the seaside destination in the Brighton is established then management of the public
relation must evaluate under the guidance and the reputation of the organization which
can be available in the magazines and article and publications in London.
 The main role of public relation is communication without better and skillful
communication seaside destination will not grow at all.