Practical Digital Marketing - Use Of Digital Marketing In A Specific Communications Strategy

Explore the use of digital marketing in a specific communications strategy with Desklib's Practical Digital Marketing presentation. Learn about SEO, PPC, content marketing, social media marketing, affiliate marketing, email marketing, online PR, and more. Discover how digital marketing can help organizations effectively select the best online marketing methods to achieve business goals and objectives related to customers and sales development.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

Table of content
• Introduction
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR
 Conclusion


INTRODUCTION
• Digital marketing is one of the best method of advertising with in the application of online channels and
platforms which helps to promote and advertise products among the higher numbers of peoples at same time in
same channel. Digital marketing strategy is involving the the sets of marketing action plans in context to the
important component of marketing mix such as promotion. This involves different way of marketing in online
platform in order to achieve business goals and objectives related to customers and sales development. This helps
to effectively select the best online marketing methods which can most appropriate for the organisation.

SEARCH ENGINE OPTIMIZATION (SEO)
• This is one of the most effective costly and tangible digital marketing strategy which can be implemented by the
organisation to make effective communication among the digital population online users. This is the process which
helps to improve the quality and quantity of website traffic to the organisation web page. Search Engine
Optimisation work as a website presence and highlighting tool. How to make the organisation website higher rank
in search engine due to which people who are searching for the related content or topic of organisation then they
will get the organisation website and search engine result.

PAY PER CLICK (PPC)
• This is another effective digital advertisement model, which helps to increase the traffic at website, In this method
of marketing publisher take the responsibility of website appearance among the digital media uses along with the
management of all other important marketing factors such as content management and feedback management. In
this strategy advertisers of the organisation have to pay selective amount to the publisher on the basis of clicks on
the website. This is one of the fastest way to reach the customers by managing the daily budget of marketing. In
this process publisher make sure that website add should appear at the right audience in right time and in right
situation with right medium.

CONTENT MARKETING
• This is one of the most important and valuable digital marketing strategy because it focuses on the development
and distribution of most attractive and informative organisation contents in order to make more effective
communication among the digital media visitors. This involves the creation of very clear, relevant informative and
eye catching content due to which most of the digital media traffic attract towards the organisation contents and
helps to create the best font of communication. This is one of the key strategy which helps to make customer
engaged within the organisation website and make them get enter into the sales funnel.

SOCIAL MEDIA MARKETING
• On the basis of smart insights 2018 one of the best effective digital marketing strategy was social media
marketing. Now a days social media is having different platform for people gathering and sharing of the
information. In context to the business organisation that is one of the best digital marketing strategy because
business entities can use all the social media platform to get connected with the huge numbers of visitors and
customers within the same platform and at the same time. Social media platform is used by the visitors and users in
context to expanding some quality time, for fun, communication with distance people.

AFFILIATE MARKETING
• That is another digital marketing strategy which involves the improvement and generation of traffic at the
organisation website through third party publisher. In this type of digital marketing strategy third-party publisher is
can be considered as Affiliate who utilise their own digital media traffic and performance to increase the visitors
traffic on organisation website, such as social and digital media bloggers who develop their content of blogging in
context to the selected organisation in exchange of company compensation.

MARKETING AUTOMATION
• All methods or Mode of the digital marketing is comprises of Technology and automation, such as appearance of
the multiple options and features on business website, social media page, emails, search engine. Marketing
automation helps to improve the performance of organization digital marketing strategies. in context to their easy
and fast opening links or website, and in context to their website features which facilitate the customers to make
more easy research and visiting of company web page without any complexity.

EMAIL MARKETING
• This is the most common and important digital media platform of communication helps to inform the huge range
of customers, with the help of their personal information such as email ID which was submitted by their own to the
organisation product launch forms and templates or ether in the shopping details. Commercial messages are sent to
the current and potential customers, this is used to send advertisement request product information and offers
related content. Affordable strategy which helps to reach the millions of peoples quickly.

ONLINE PR
• This is another digital marketing strategy interconnected to the other digital communication sources and platform.
The sun was the application of internet to make communication among the existing and potential customers. This
is a collective approach of different digital marketing strategy to build effective online Public Relationship. Which
involves the proper designing of infographics and digital contents in order to share online network. It contributes to
the overall communication of organisation with peoples through digital media.

Conclusion
• From the above study it has been concluded that digital marketing is one of the most affecting method of brand
advertisement and promotion as it provide the effective platform for reaching the huge numbers of customers
within the same time. Some of the most effective digital marketing strategies are social media marketing and
Search Engine Optimisation. Because these are highly communicated and informative. It has been estimated that
90% of the information is distributed through Search Engine Optimisation which can be one of the best digital
marketing strategy for organisation.

REFERENCES
• Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson uk.
• Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International Journal of
Research in Marketing, 34(1), pp.22-45.
• Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing. Kogan Page
Publishers.
• Kaur, G., 2017. The importance of digital marketing in the tourism industry. International Journal of
Research-Granthaalayah, 5(6), pp.72-77.
• Azim, F., 2019. PENERAPAN TEKNIK SEO (SEARCH ENGINE OPTIMISATION) DENGAN METODE
ONPAGE DAN OFFPAGE PADA WEBSITE CARGORIAU. COM. Riau Journal Of Computer Science, 5(1),
pp.32-37.
• Tuten, T.L., 2020. Social media marketing. Sage.
• Kritzinger, W.T. and Weideman, M., 2017. Parallel search engine optimisation and pay-per-click
campaigns: A comparison of cost per acquisition. South African Journal of Information Management.
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Hasibuan, A., Sudarso, A., Hasibuan, A.F.H. and Jamaludin, J., 2020. Online Marketing. Yayasan Kita
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