Practical Digital Marketing: Importance of Social Media Marketing and Examples of Effective Campaigns

PRACTICAL
DIGITAL
MARKETING
1

Table of Contents
INTRODUCTION.................................................................................................................... 3
PART 1:.................................................................................................................................. 3
Explanation of marketing....................................................................................................3
Marketing and Communication mix.....................................................................................4
Digital Marketing................................................................................................................. 5
An explanation of social media marketing...........................................................................5
Importance of digital marketing as well as social media marketing.....................................5
PART 2:.................................................................................................................................. 6
Examples of social media contents & the justification of their work.....................................6
DGMG – Repurposing Podcast Content..........................................................................6
Zoom meeting................................................................................................................. 7
Screen shots of effective campaigns with context to established frameworks & standards
for digital marketing............................................................................................................ 8
CONCLUSION....................................................................................................................... 9
REFERENCES..................................................................................................................... 11
2

INTRODUCTION
The concept of Digital marketing denotes to a tool which is associated with
marketing that applies technology like the Internet & computers, smartphones,
desktops, iPhones & various digital media channels to assist the promotion of
business goods as well as services. Marketing through social media is having place
in the life of each individual, & the digital media now a days is just impossible without
mentioning about social media (Attard, 2020). The traits of social media and the
digital marketing are extremely present among people as well as the businesses.
The extreme focus of the current report is to determine various digital marketing
practices & mentioning the aspects of marketing appropriately. The marketing mix as
well as the communications mix is also discussed in the report. Along with this, the
importance pertaining to the concept of digital marketing as well as the social media
marketing with context to contemporary firms are highlighted. Also, the present
report evaluates the content of social media along with providing certain screenshots
of the marketing activities. Lastly, the report talks about the social media
effectiveness.
PART 1:
Explanation of marketing
As mentioned by the Chartered Institute of Marketing (CIM), “Marketing refers
to a procedure of management who is held responsible for analysing, assuming as
well as satisfying the needs of customers, & adopting huge advantages out of it.” As
mentioned by Philip Kotler, that “Marketing is experienced as a science as well as
art, being applied in order to formulate, execute, expand, & furnish the extreme value
3

with an aim to meet buyer’s unmet revenue needs. Marketing assists companies to
determine the target area which is highly suitable to the business for providing its
goods & services." Basic Above, the element of marketing identifies particular tasks
which analyses the sale and purchase, promotion as well as the delivery of adequate
items & services of the organization so that they can be able to attain huge profits in
a successful way (Benown, 2020). This denotes to a regular procedure that is
conducive to successfully fulfilling he buyer’s needs along with their requirements, so
that organization can have their few modifications according to it.
Marketing and Communication mix
In respect to attain regular growth within marketing, the organization should
follow the 4Ps of marketing that are product, price, place and the promotion. All
these Ps act as strategic policies which allows a particular item line to carry a proper
pricing policy & that could be utilized in proper places where buyers can see the
organizational promotion. In the situation of the 7 Ps of the marketing mix, rest three
Ps were additional as processes, physical evidence and the personnel. All such
elements acts combine to standardize the whole procedure so that huge audience
can contact this & presents that they contribute in the buying & selling activity at a
specific platform (like physical stores, shopping centres, etc.), on that they can
interact easily. The communication portfolio is denoted as a strong advertisement
tool which can contribute to the highest value in the field of marketing. It is
compulsory for the organization to follow up the communication as well as to sustain
proper channels of communication that assists to develop a strongest bonding’s with
the company’s customers. The organizational staff can successfully transact with the
consumers & resolve their issues along with providing proper solutions (Tsatsou,
2021).
4