Practical Digital Marketing

Practical Digital Marketing

Table of Contents
 INTRODUCTION
 Digital marketing strategy
 Digital communication strategy
 Review digital marketing examples
 Promotional and Marketing mix
 Ranking brands in order of effectiveness
 CONCLUSION
 REFRENCES

INTRODUCTION
Digital and social media marketing are one of the most popular channels used by
business firms to communicate and interact with the consumers. It is important for
business firms to have strong social media presence as it helps the company attain
marketing objectives in a cost effective manner. This presentation looks at the role
of digital marketing campaigns on the communication strategy of two brands. The
first brand is Denizen by Levi's Strauss and the second brand is Samsung Galaxy
flip by Samsung electronics.

Digital marketing strategy
Digital marketing strategy refers to a set of
planned actions completed by the company
through online channels in order to attain
marketing objectives. Effective digital
marketing strategy positively impacts on the
revenue of the company by connecting the
target consumer base of the firm with the use
of suitable online channels such as social
media and search engine optimization.