Marketing Management & Digital Communications
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Added on 2020-03-16
Marketing Management & Digital Communications
Added on 2020-03-16
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Running Head: MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS 1Marketing Management and Digital CommunicationsNameDate
MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS2Executive SummaryThe sustainability of business organizations relies on the effectiveness of their marketing management. A marketing plan is one of the key aspects that help companies to market their products effectively. This paper focuses on Samsung Leader 8 smartphone model. The phone is produced by Samsung Electronics, one of the leading phone and general electronic manufacturer in the world. The paper analyses its market environment through the use of SWOT analysis, discusses its mission and sets the marketing and financial goals. The report also discusses how the company can apply the marketing mix strategy to succeed in achieving these aims. Besides, the paper establishes the best action programs and how they can be implemented in the effective way possible. Thus, the paper is useful in helping Samsung attain its objectives in the sale of Samsung Leader 8.
MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS3Table of ContentsIntroduction......................................................................................................................................4Samsung Leader 8........................................................................................................................4Steps in Writing a Marketing Plan...............................................................................................4SWOT Analysis...............................................................................................................................4Strengths.......................................................................................................................................5Weaknesses..................................................................................................................................5Opportunities................................................................................................................................5Threats..........................................................................................................................................6Competitor Analysis........................................................................................................................6Mission............................................................................................................................................6Marketing and Financial Objectives................................................................................................7The Marketing Mix Strategy...........................................................................................................7Price.............................................................................................................................................7Promotion.....................................................................................................................................7Product.........................................................................................................................................8Place.............................................................................................................................................8Action Programs..............................................................................................................................8Implementing and Controlling the Marketing Plan.........................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS4IntroductionSamsung Leader 8Samsung Electronics is a South Korean company that deals in mobile phones and the general electronics. The company produces most of the world's powerful phones which are used by many people from different parts of the world. The company has recently manufactured Samsung Leader 8 product. This is a Smartphone with dual screen flip and some classic keyboard. The phone has a rear camera of 12MP and a front camera of 5MP. Thus it is robust and fit enough to satisfy the customer's needs of camera needs. Samsung Leader 8 also has programmable hotkeys. Regarding its way of charging, the phone has a new feature of wireless charging unlike most of the phones in the market. Therefore, Samsung Leader 8 seems to be a perfect product to meet most the current market needs of smartphones.Steps in Writing a Marketing PlanSuccessful marketing of every company's product relies on the effectiveness of the marketing plan. Marketing that has been implemented well must contain information that revealsthat current marketing state of the organization and the possible strategies that can effectively reach the market. The plan has the aims and objectives of developing the market brand awareness for Samsung Leader 8 in Australia. This is important for the Samsung because it will help it attain a bigger market ratio in the country (Kaplan & Norton, 2008). The plan also establishes the possible market opportunities and the threats for Samsung Leader 8. This has been achieved through the application of SWOT analysis which provides important market information to help the company succeed in the endeavor. The plan has set the marketing and financial objectives for Samsung Leader 8 which is an important aspect in directing and targeting in the course. Further, the plan establishes the various marketing mix strategies that likely improve the sales of Samsung Leader 8 in the market. Thus, the paper is critical to help Samsung attain many sales of Samsung L8 in the Australian market.SWOT Analysis
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