Practical Digital Marketing

This report provides an overview of practical digital marketing, including the concept of marketing, marketing mix, digital marketing, social media marketing, and the importance of digital and social media marketing in contemporary business. It also includes examples of social media content and effective campaigns in digital marketing.

Practical digital
marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1:...............................................................................................................................................3
Explain the concept of marketing..............................................................................................3
Elaborates about the marketing mix and the fits of communication in among 4Ps....................3
Demonstrate the explanation of Digital marketing....................................................................4
Discuss about the brief of social media marketing with examples............................................5
Why Digital marketing and Social Media marketing are important for Contemporary
Business? ..............................................................................................................................5
PART 2............................................................................................................................................6
Two examples of social media content with their justification...................................................6
Screen shots of effective campaigns by using models and standards for digital marketing ......6
Why social media is effective ....................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
The background of marketing is assessing of product and services manufacturing, producing,
assembling and promoting in the competitive market (Bormane, 2019). The marketing is now
upgraded into digital version where many organisation are pursue for digital marketing as its
reduce time consumption, expenses and easily connect to the clients for example social media
platform, local websites or company's owns marketing portals.
In this report the important topic covered as the briefly explanation about marketing, 4ps
of marketing mix, role of digital marketing with examples, about social media marketing and
importance of digital and Social media marketing in contemporary business perspective and
explaining about the social media effectiveness with represent the marketing campaign of two
companies (Chaffey and Smith, 2017).
Part 1:
Explain the concept of marketing.
The detailed description about marketing is buying and selling of goods and services
along with processing, advertising, producing of products to provide the rightful customer.
A process of marketing is communicating and generating awareness about the product
and services in the market as it fulfil the need and wants of customer and manufactured the
quality of products. As some retail companies like Tesco and Asda Stores they creating
awareness about their product and services in the competitive market for engaging more
customer.
Within the context of organisation, they procure the marketing actions for their business
promotion as well as to maintain the better relationship with customers. In which marketing
supports to selecting the customer as per the product specification where to meet and deliver the
product to the customer can enhance profit maximisation (Heinze and et. al., 2020).
Elaborates about the marketing mix and the fits of communication in among 4Ps.
The concept of marketing mix is a marketing strategic for business expectation where it
involves in around of product, price, place and promotion. As it is set of marketing tools that
firms assort to presumes to accomplish its marketing objectives. There are 4Ps of marketing mix
that consists as:

 Product: It is refers about the item of business that offers to attaining the experience to
the customers. For making a product by company having a motive of fulfil the demands
of the customers for their satisfaction, it driven the description through quality and
quantity basis.
 Price: In this factor it explains about the value of product which sells by the company.
The formation of particular product price the company determined the Unit price, raw
material expenses incurred, marketing and distributing costs. If quality of product is also
highlight the price if the product is in high quality incurred, then it will be expensive and
if the product having low quality it will consists low price or shows easily affordable by
customers.
 Place: It comprise as per the selling and distribution of the goods and services, it enhance
the awareness as information about the company's product existence in specific locations
of the goods availability through online and other distributing channels.
 Promotion: It is a integrated of marketing communications for goods and services of
particular company as their purpose to enhancing the awareness through advertising,
sales promotion, direct marketing, sponsorship etc.
A Communication Mix emphasis about specific methods that used to promote the
company or its product to refer their customer (Kannan, 2017). Communication mix is fit for
marketing mix through promotion factor of product and services as well as it support the various
factor which helps to creating awareness or generating optimum information to customer about
company goods through Personal selling. Sales promotion, public relation and direct marketing.
Demonstrate the explanation of Digital marketing.
A Digital Marketing is the major part of marketing that assort internet based services
which are link with digital technology such as computer system, mobile phones and other for
advertising the products and services.
For example is Nike, the sports retailer company , the owner of this company has launch new
marketing campaign in mobile marketing to connect and refer to youth audience who are
passionate for sports products in United Kingdom region.
Digital marketing is the component is a new concept that allows new approaching of
customers for recommending the product and services through digital and online platforms. It is

very flexible to reach customers and it is not so time consuming (Kingsnorth, 2019). As tools
which can be used as mobile phones and laptops with internet services.
For examples, Xbox, Microsoft's gaming system is a digital marketing product which is well
known for the gaming in the worldwide. Xbox is customised controls as well as version. This
product available in digital platform like Amazon and Flip kart e-business platform.
Discuss about the brief of social media marketing with examples.
A Social Media Marketing is utilise for social media platforms and internet websites for
promotion of goods and services. Through social media platforms like Facebook, Instagram, E-
mail and you tube are the best promotional channel for making awareness about product and
services.
For examples, Amazon company uses their business advertisement tools for different
companies product through Social Media marketing such as You tube, Pinterest.com, Twitter
and Snapchat etc.
Through Social Media Marketing to making connection with the customers from social
media platform for building the product existence, Increases of sales and other websites. It
involves the publishing of optimum product content posting for engaging the clients for
approaching the product (Lies, 2019).
For Example, A company Netflix is an American digital technology and media service as now
they have opted a new concept for engaging customer “You wanna Talk about” is a conversation
platform where Netflix is usually promote in Twitter, Instagram and LinkedIn.
Why Digital marketing and Social Media marketing are important for Contemporary Business?
For any business, the digital marketing plays an important role to reach different traits of
people for making cost effective and save more expenses as compare to any traditional business,
it also encourage for making existence the business through global market environment.
In other hand the important role play by Social Media marketing, as it support to connect the
business with customer for increase in the product awareness which enhance the sales (Nikunen
and et. al., 2017). The purpose of Social Media Marketing to presenting the authenticity of
product branding to clients in media platform where client can easily access all the information
through communicate through chat conversation along with it also build more business
connection from internal and external sources.

PART 2
Two examples of social media content with their justification
Social media contents involves the various examples that create an effective impression
on the platform to attracts the larger audience so that businesses will enhance their revenues and
market share in the marketplace. Some of the examples related to social media content can be
shown below.
 Social networks- It reflects the different websites such as Twitter, facebook etc. This
type of websites are used by the voda so that they can increase their profit margins and
brand image. On this platforms content is seen by the large number of customers so that
they can converted into loyal customers. In recent period of time people are down
towrads the use of social networks due to this voda can use this for displaying their
information so that large number of customers get attracted(Nikunen and et. al., 2017).
 Media sharing networks- It is the another example of the social media content that is
useful for the consumer to collect information according to their interest in the ways of
videos, photos and audio of the company. Whereas this is also useful for the organisation
because it is the place where they can feed information so that customers are attracted
towards it. In voda, manager can adopts this tool for retaining the existing customers and
making the new customers. This social media content place a major impact on the minds
of the people because in this firm will use hashtags and captions for publicity(Pandey,
Nayal and Rathore, 2020).
Screen shots of effective campaigns by using models and standards for digital marketing
There are various attractive campaigns that are adopted by the organisations on online
media for attracting the people at the time of their launching the new products and for retaining
the consumers. In today's environment digital marketing is very trending because it helps in
taking customer follow-ups and also easily connect the customers. Some effective campaigns can
be shown underneath.
Audi- In 2017, Audi was very excited to launching their AI technology as a marketing tool. Due
to this organisation can introduce the ads on TV and commercial cinema so that firm will
promote their cars using artificial intelligence into the market. In this Audi can shoot a small
video, in which products is seeing by using advanced technology so that they can attracts the

large base of customers. This short film was introduced into the TV and cinema where large n
umber of people are gathered. This hows the success of the firm(Spiller and Tuten, 2019).

Xbox- The campaign of Xbox is placed number two on the digital platform in 2019 especially in
UK. The organisation can face major challenge in promoting their products in the marketplace
after banning the advertising in the FIFA 2018. due to this Xbox can do the partnership with
Real Madrid in the real football world. In this Madrid football matches are converted into the
Xbox that also feel that the users are see the real football matches(Thomas and Housden, 2017).

Why social media is effective
In today's world people are very addictive towards the use of social media. Due to
pandemic situation occur in all over the world use of social media is very effective and trending
for everyone and in all countries that is for customers and organisation and it can includes some
effectiveness that can be shown below.
 Consumer in control- This is significant for the organisations to reach the consumers
for selling their products and enhance the profits.
 Convenience- Using social media tool is effective because it is very easy and convenient
for the everyone to share, provide and communicate information. It is the bets source
learn new things and also for business to promoting offings for attracting customers. For
example- when a person wants to shop anything they can adopts the social media tool
where they conveniently buy the goods and return very easily. This helps in earning
more profits.
 Satisfaction- Social media tool is an effective digital marketing tool for the companies
because it helps in increasing the customer satisfaction and also their retention by
properly interacting and communicating the offerings features.
 Loyalty- It is an another factor shows how much effective a social media tool. For
examples- company can adopts this tool to solve the problems of the customers by
conveying the solutions to them. This helps in making a loyal customers so that they can
retain with the company for a longer period of time(Tsourgiannis and Valsamidis, 2019).
 Reduced cost- Adopting the use of social media helps in reducing the cost of the
company to operating on manual basis because it cannot charge any amount for any
services. It also helps in reduced the number of employees so that company recruitment
cost could be saved.
 Build a brand- For enhancing the brand image social media is more effective tool
because it helps the business to connect with customers to the larger range by easily
displaying the offerings and company on the Facebook and You-tube in front of large
number of people.
 Measurable- Social media tool is an effective because it is measurable by the companies
in terms of number of followers, reactions on the post, referral traffic and click through
rate. For example- firm use social media tool due to this they can effectively measure

their followers in all over the world that helps in enhancing brand image(Zhu and Gao,
2019).
CONCLUSION
From the above report it is to be concluded that digital marketing is an effective
marketing tool that helps the businesses to promote and share the products and services so that
they can easily attracts the customers so that they can earn higher profits. It also inculcates the
marketing and communication mix that helps in the person and organisation to develop their
standard of living. Further it helps in showing the importance of digital marketing in the
contemporary business so that they can sustain in the market for a longer period of time. Further
social media contents really works for enhancing the image and market share for a longer period
by attracting the customers in all over the world. It also inculcates that social media tool is
effective for providing convince to customers, reducing the cost of storing etc.

REFERENCES
Books & Journal
Bormane, S., 2019, May. TRENDS IN THE DEVELOPMENT OF INTEGRATED
MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING.
In Proceedings of the International Scientific Conference. Volume VI (Vol. 84, p. 95).
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Heinze and et. al., 2020. Digital and social media marketing: a results-driven approach.
Routledge.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Lies, J., 2019. Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way
to Becoming Social Engineering Techniques in Marketing. International Journal of
Interactive Multimedia & Artificial Intelligence. 5(5).
Nikunen and et. al., 2017. Micro-Enterprise's Digital Marketing Tools for Building Customer
Relationships. Management (18544223). 12(2).
Pandey, N., Nayal, P. and Rathore, A.S., 2020. Digital marketing for B2B organizations:
structured literature review and future research directions. Journal of Business &
Industrial Marketing.
Spiller, L. and Tuten, T., 2019. Assessing the pedagogical value of branded digital marketing
certification programs. Journal of Marketing Education. 41(2). pp.77-90.
Thomas, B. and Housden, M., 2017. Direct and digital marketing in practice. Bloomsbury
Publishing.
Tsourgiannis, L. and Valsamidis, S., 2019. Digital marketing in tourism: why Greek tourists use
digital marketing applications like Airbnb. International Journal of Culture, Tourism
and Hospitality Research.
Zhu, G. and Gao, X., 2019. Precision retail marketing strategy based on digital marketing
model. Science Journal of Business and Management, 7(1), pp.33-37.