Use Of Digital Marketing In A Specific Communications Strategy

This presentation explores the importance of digital marketing tools and techniques in supporting communication strategies. It covers various types of digital marketing strategies such as SEO, PPC, content marketing, social media marketing, and more.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Introduction
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR
 Conclusion
 References

INTRODUCTION
• Digitalization has emerged as a significant component in the marketing
sector due to its ability to serve advanced and competitive assistance to
the business firms. The proposed presentation reflects a detailed
understanding about the importance of digital marketing tools and
techniques in supporting the communication strategies of the business
institution within the global environment. Along with this, it highlights
upon the various types of digital marketing tools and tactics that can be
opted by business firms order to elevate their existing standard of
expertise and prominent in the target market.

DIGITAL MARKETING
• Digital marketing can be termed as a form of marketing that is based
upon the idea of utilization of digital mediums and online platforms.
• It helps to implement the marketing goals and aspirations of the
business institution in their respective field of business and operations.
• The business income and proceeds are elevated in an advance mode
through exercising the digital marketing in a reliable and progressive
manner.
• Digital marketing helps business institution to increase the audience
engagement through deliberate approaches.

SEARCH ENGINE OPTIMIZATION (SEO)
• Search engine optimization can be defined
as a mechanism through which business
entities can focus upon accelerating the
quality as well as quantity of audiences to
its official website or portal in an
enhanced manner.
• The major focus is laid upon facilitating
improvement and betterment in the
websites ranking and ensure that the firms
tops the ranking across search results.

PAY PER CLICK (PPC)
• Paper click can be characterized as a advertising approach through which several
business enterprises in to capture the attention of the online audiences. According to
the respective digital model, the advertiser is expected to facilitate a particular
payment in respect with the clicks generated by the users. PPC allows the advertiser
is to identify the performance outcomes of the campaigns in order to determine the
effectiveness generated by the same within a target customer base.
• PPC is a method of digital advertising through which business firms can improve their
prevailing visit ability among the customer segments that they want to persuade the
sales and marketing of its organizational products and services. It is also a prominent
mean of positioning the company in appropriate manner within the market segment.

CONTENT MARKETING
• Content marketing is a digital marketing
approach that focuses upon the designing
and creating attractive and interesting
content in relation to the organizational
practices. For example, articles, blogs,
videos, podcasts, images etc. The major
objective is to capture the interest of the
audiences and increase the engagement of
the customers towards the organization in
an emphasized manner.

SOCIAL MEDIA MARKETING
• Social media marketing can be termed as one
of the most trending and advanced digital
strategies that has assisted in providing higher
leverage to the enterprises in regard with
promotion and sale of organizational offering.
• The purpose of social media marketing is to
effectively capitalize upon social media
platforms such as Instagram, Facebook,
Twitter, LinkedIn et cetera in order to
encourage the sales and profitability of the
firm.

AFFILIATE MARKETING
• Affiliate marketing is a promising digital scheme that lays concern over the
integration and contribution of affiliate marketer so as to meet the marketing
requirements and goals of business entity.
• Business firms facilitate performance related payments and compensations to the
affiliate partners for their sale and marketing service in the favor of the organization.
The idea is to generate as many leads as possible in order to increase the overall
profit scales and margins acquired by the enterprises.
• Affiliate marketing increases the existing network and popularity of the firms in their
business industry.

MARKETING AUTOMATION
• Marketing automation is a digital medium that
persuade the business institution to
systematically rationalize as well as automate
their marketing task in order to measure and
monitor their market workflows.
• It assists in acceleration of operational abilities as
well as heightens of the revenue generation of
the business firm in an optimum manner.
• Marketing automation allows business
institution with technical advancements and
software through which it can facilitate
automated marketing approaches on various
channels and platforms.

EMAIL MARKETING
• The role of email marketing is to
encourage the sale of products and
services by building enhance connectivity
and interaction with the potential clients.
In email marketing, emails are
broadcasted to a series of customers and
clients In order to make them aware
about the ongoing discounts, client
policies and modified services of the
enterprise.

ONLINE PR
• An online PR activity entails the utilization of regular online blogs, publication, media
and public sharing so as to elevate the organizational profile in the long run. The aim
of the online PR services is to expose the business firm to more and more people in
the market sector.
• It promotes the concept of social sharing whereby the company’s related news,
information, insights and contents are effectively shared with the concerned
audiences.
• Also, PR contributes in reflecting a constructive image of the company in the eyes of
the customers in an appropriate manner. Moreover, the increased emphasis upon the
online PR activities helps the firm to increase its overall audience traffic in a more
prolific and suitable manner.

SUMMARY
• It can be summarized from the above conducted discussion that techniques and
approaches pertaining to the digital marketing provide business firms with a
competitive edge in their business operations. It can be conclude that digital
marketing has a important part in leading the communication strategies and plans of
the business firm. It can be said that the former discussed digital Marketing tools
such as PPC, SME, SME, Email Marketing, Affiliate Marketing etc. are extremely
necessary for the long term development and prosperity of the business institution
within the marketplace sector.

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REFERENCES
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Globalization Context.
• Warokka, et.al, 2020. Digital marketing support and business development using online marketing tools: An experimental
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connected consumers. In Handbook of research on innovations in technology and marketing for the connected consumer (pp.
336-355). IGI Global.
• Yurchuk, N., 2021. Digital marketing tools in the context of digitization processes. The Scientific Heritage, (61-1).
• Muhammedrisaevna, T.M., Bakhriddinovna, A.N. and Rasulovna, K.N., 2021, March. Use of digital technologies in marketing.
In E-Conference Globe (pp. 281-284).
• Bhandare, P., 2021. Awareness, Usage and Effectiveness of Digital Marketing tools amongst Working Professionals in Digital
Marketing Companies. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(7), pp.2386-2393.
• Saura, J.R., Palos-Sanchez, P. and Rodríguez Herráez, B., 2020. Digital marketing for sustainable growth: Business models and
online campaigns using sustainable strategies.