Digital Marketing: Red Bull and Starbucks Marketing Strategies

Digital marketing

Introduction
Digital marketing has completely transformed the way business organisations are now
promoting different activities. Marketing mix is one of the most important aspects that
have helped in formation of various strategies. Digital marketing has also led to a
complete change in the way there has been various marketing campaigns that are
developed with time.

Overview: Red bull is one of the well-known beverage brands that are famous for the large
variety of energy drinks that they are offering. There are various social media platforms that
have been used by Red Bull for the purpose of building up attractive digital marketing
campaigns.
Red Bull marketing strategy:

Red Bull social media presence on Instagram consistently draws attention of many people. They
targeted the travellers and tourists who are willing to travel across different parts of the world
Another new target segment of market was the professional athletes who endorse the brand.
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