Practical Digital Marketing

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Meaning of marketing.................................................................................................................3
Marketing mix and engage of communications mix..................................................................3
Meaning of digital marketing.....................................................................................................4
Social media marketing..............................................................................................................4
Importance of digital marketing and social-media marketing for contemporary business.........4
PART 2............................................................................................................................................5
Social-media content and it's example........................................................................................5
Screenshot ..................................................................................................................................6
Effectiveness of social-media content........................................................................................8
CONCLUSION...............................................................................................................................8
REFERENCES ............................................................................................................................10

INTRODUCTION
Digital marketing is explicated as a process or utilisation of internet to reach towards a
large number of customers. The aspects of digital marketing include a broad prospects such as
including customer through mail, online search platforms, use of social media and many more.
Social media marketing refer to the use of social media tools to interact with audience with
motive of enhancing traffic on website. In simple terms, social media profile involve and publish
great content on digital media profile to reach towards a large section of consumer. This report is
written from perspective of Media Bounty and it is a social media marketing agency established
in London and it is well-known for their social media marketing, digital marketing strategy and
content marketing services (Anjum, Thomas and Prakash, 2020). Moreover, this report
highlights on meaning of marketing, marketing mix and communication mix. In the last,
example of social media contents will also be included in this report.
PART 1
Meaning of marketing
The term marketing refers to different section of activities that are performed by an
organisation for promoting sell and buy of product and service. In simple terms, marketing
consider advertisement, selling and delivery of commodity to customer, retailer or whole-seller.
Digital marketing is most frequent terms which are introduced and engaged by Media Bounty
and all other organisation because it enhance demand of products through introducing business
on online platforms.
Marketing mix and engage of communications mix
Marketing mix is explained as a combination of different communication of a business.
Within this marketing mix engage everything from small brochures, website content and all
areas of market that aids Media Bounty towards reach of large section of customers (Chitra and
Sasikala, 2016). Product, price, place and promotion are the main pillars of marketing mix. For
engage of communication mix organisation engage process, people and physical evidence. It
undertake all elements of marketing mix to deliver better quality of products for satisfying
customers through perceived market study. Brand position of marketing perform an important
role such Media Bounty generate existence of products with use of communication mix.

Communication mix is engaged with marketing mix through engage and utilise of digital
marketing strategy in organisation.
Meaning of digital marketing
Digital marketing is a current form of marketing to promote and sell of products as well
as services through use of internet. This is explained as a form of different online marketing
channel like, Media Bounty include search engine, social network and email etc. to target
audience for enhancing consumer trust within brand. Further, digital media introduced marketing
channel to increase sales through use of paid campaign that advertise products on Facebook,
Google and digital media platforms (Dahiya and Gayatri, 2018). Media Bounty formulate a
whole process that is easy to manage because it decide goals and then delegate them within
teams for accomplishing all targets in minimum time-period. Online marketing channel increase
performance metrics and information with use of internet by transferring information in
minimum time. Moreover, Media Bounty include all marketing method and channel to promote
product that relate with electronic devices such as TV, mobile-phone and electronic billboards. It
results digital marketing increase a large range of individuals that define focal point with digital
marketing campaign and it is because digital marketing is one of the most powerful channel that
execute aspect which increase traffic on company website.
Social media marketing
The term social media marketing refer to use of social media and network for marketing
organisation product and services. Along with this social media marketing provide new ways
and methods to organisation for stretch towards new customers with engaging existing
customers. It also promote company vision, mission and culture by use of social media
marketing (Lepkowska-White, Parsons and Berg, 2019). Media Bounty generate and use data
analytic tool because it help marketers for tracking the success of organisation efforts. Social
media also change function of society and one of them is to connect with each other. Like,
Facebook, Twitter and many other platforms are utilised by individuals for interacting with each
other. Moreover, social media website also allow organisation or business for generating
different tactics and strategies for promoting content that attract a large number of customers.