Importance of Digital and Social Media Marketing to Contemporary Business

Practical
Digital
Marketing

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
Marketing mix and communication mix fits...............................................................................1
Explanation of digital marketing.................................................................................................2
Explanation of Social media marketing.......................................................................................2
Importance of digital and social media marketing to contemporary business.............................3
PART 2............................................................................................................................................3
Examples of social media content...............................................................................................3
Effective models and standard for digital marketing...................................................................4
Effectiveness of social media content..........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage...........................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is the use of the Internet, mobile devices, social media, search engines,
and other channels to reach consumers. There are various type of digital marketing that can be
used by business in order to create large consumer base. It includes social media marketing,
email marketing, search engine optimization and many others. Present report will lay emphasis
on marketing. It will explain what market mix is and where the communication mix fits. It will
also explain the importance of social media marketing for the contemporary business.
Assignment will provide details about examples related to social media content and justification
for same will also be explained.
PART 1
Explanation of marketing
Marketing can be defined as the promotion of goods and services by business through
various means and channels. This is mainly been done by organizations in order to increase sales
of the products sold by them (Stephen, 2016). There are various modes of marketing that can be
used by company. It includes marketing through social media, digital marketing, Omni channel
marketing. These channels assist Tesco in reaching out large range of consumers that supports
them in increasing their profitability as well as sales. Marketing also supports company in
building better relationship with consumers by engaging in effective communication with them
through different digitalised channels.
It has been analyzed that making use of digital marketing tools such as social media also
supports Tesco in saving lots of expenses and costs related to promotion of products and
services. Digital marketing tools are really easy to handle by all employees work in firm. It
assists them in enhancing productivity and also helps them in increasing the operational
efficiency. It has been analysed that now-a-days business are been involved in making use of
various innovative and creative content so that they can attract large range of consumers that
supports them in growing and achieving their goals and objectives. Marketing assists in
attracting potential consumers towards the products and services that is being sold by firm. It
supports in creating better relationship with consumers.
Marketing mix and communication mix fits
Marketing mix is basically the set of actions and strategy that is being used by business
organization in order to enhance their brand reputation and also the company makes use of this
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