The Role of Digital Marketing and Social Media Marketing - Theory and Examples

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Added on 2022/11/25

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This document provides an explanation of digital marketing and social media marketing, their importance in contemporary businesses, and examples of effective campaigns. It covers topics such as the marketing mix, communication mix, and the benefits of social media marketing. The document is relevant to the course BSc (Hons) Business Management with Foundation and the assignment type is Assessment 1.

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The Role of Digital Marketing and Social Media Marketing - Theory and Examples

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