The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
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Contents
Introduction 1
Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
1

Introduction
Digital marketing is a kind of marketing that utilizes electronic medium to
convey promotional activities within the market space. It is basically a way to connect
with potential customers with the help of internet and other forms of online
communication channels (Olstad, D.L. and Lee, J., 2020).
Part 1
Explanation of marketing
Marketing refers to the activity and procedures in order to exchange a few
words, creating, replace as well as delivering contributions that have value for
consumers, associates, and the general public up to large extent. It can be defined
as a set of activities of any business organization which are related to the buying and
selling of goods and services. It is a way of promoting products along with services in
order to target their potential consumers. For instance, it includes billboards on the
streets, magazine advertisements, television commercials, etc. The basic purpose of
the concept of marketing is to generate profit margins for an organization which is
the ultimate goals of any company (Pradhan, P., Nigam, D. and Ck, T., 2018). Every
company have their own special marketing professionals who are responsible for
creating effective strategies in order to do activities according to the promotional
concept. In online marketing concept, the marketing managers’ gives emphasis on
the activities related to driving more traffic towards the company website, effective
advertisements generation on internet, etc. which becomes helpful to attract more
customers towards the business activities.
An explanation of what the marketing mix is and where the
communications mix fits
The marketing mix demonstrates a set of activities or schemes that an
organization utilises in order to promote its brand name or offered products within the
market space. The marketing mix of any industry or business is prepared on the
basis of 7 P’s of marketing mix which has been described below:
 Product: It is the offered good by the firm in order to satisfy the needs and
desires of customers in most appropriate manner.
2