Importance of Effective Communication in Improving Company Performance

PREPARING FOR
SUCCESS AT
UNIVERSITY-
KNOWLEDGE AND
CREATIVITY

TABLE OF CONTENTS
INTRODUCTION...............................................................................................................3
PART A..............................................................................................................................3
Experience of effective communication....................................................................3
PART B..............................................................................................................................4
Reflection on working and communicating in professional way...............................4
CONCLUSION...................................................................................................................5
REFERENCES..................................................................................................................6

INTRODUCTION
Knowledge and creativity are very necessary for the development of the person
in working within any type of company or performing any of the task. This is majorly
because of the reason that there are many changes which takes place within the
business environment which needs to be taken care of and to be communicated to the
relevant person (Tang and Ye, 2015). Therefore, for every task to be successful the
most important thing is communication.
The present reflection will outline the experience of the Customer Relation
manager of ASDA company and how it helped in improving the performance of the
company. This is because of the reason that effective communication is the key of
success for the company. the present reflection will be written with help Driscoll model
of reflection which is based on the three question to be answered during an
experimental learning cycle namely what? So, What? and Now What?
PART A
Experience of effective communication
The effective communication is the only success factor which helps the company
in achieving the success. I am the customer relationship manager in ASDA and is
performing my duty in correct and accurate way. Under this role the work performed by
me is managing and maintaining the relation with the consumers, handling their queries,
solving all their issues and keeping the consumers updated with all the changes taking
place within the product and services of the company.
Thus, in this role the most important thing for me is to focus on the
communication with the consumers. The underlying reason behind this fact is that I am
the one person with whom the consumers can interact directly and because of this
reason the company wants me to be very efficient in communication. Also, because of
one experience I learnt the importance of communication within the workplace.
According to the first stage of the model that is what the case is once the
consumer came to me and shared their feedback relating to the clothes by the
company. the consumer shared that they were not satisfied with the product of the
company. this was because of the reason that the quality of the dress was not very
good and this discomforted the consumers. With this complaint the consumer came to