Improving Market Strategies for Tesco

PRESENTATION
CHALLENGE

TABLE OF CONTENT
 INTRODUCTION
 TRENDS IN SUPERMARKET INDUSTRY
 PERFORMANCE OF TESCO SINCE OCTOBER 2015
 FINANCIAL PERFORMANCES OF ALDI AND LIDL
 RECOMMENDATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Supermarket sector contain all kinds of household, kitchenware, food, non-food and all the
necessary items. Tesco is the third largest retailer owning supermarkets in the whole world,
according to its gross revenues.
 Main aim of this project is to recommend Tesco on improving their market strategies for
making profit.

TRENDS IN SUPERMARKET INDUSTRY
 Trends of supermarket industry has been highly competitive in the past five years.
Supermarkets have seen downfall in their business due to policy change made by the
government for the sale of alcohol and rise in demand of vegetarian food.
 Rise of competitors have resulted in price competition between all the companies. After
the pandemic supermarket have shown loss due because Online shopping is now favoured
more by the consumers.