Role of Quantitative and Qualitative Research in Modern Marketing

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Added on 2022/12/05

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This presentation explores the role of quantitative and qualitative research in modern marketing, with a focus on questionnaire design and discussion guide design. It also covers correlation, regression, and time series analysis. The presentation critiques the analysis techniques and discusses the use of big data in modern business decision making. Finally, it explores ways to collect and use data more effectively for informed business decisions.

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Role of Quantitative and Qualitative Research in Modern Marketing

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