Factors Affecting Success of Armani: SWOT and PESTLE Analysis

Presentation

Table of contents
 Introduction
 SWOT analysis
 PESTLE analysis
 Conclusion
 References

Introduction
Internal environment is a part of business environment, which consists of
internal factors, that are climate, culture, members, etc. External environment is
also a part of business environment, which consists of external factors that are
suppliers, customers, economic, sociocultural, political, etc. The enterprise that
has been selected for this project is Armani organisation, it was introduced by
Giorgio Armani in 1934 (Dimitrakopoulou, 2015). This project will determine
the elements that affects the success. These factors are further described on the
basis of PESTLE analysis and SWOT analysis.

Introduction to Armani
Armani was introduced by an Italian
Fashion designer named as Giorgio
Armani in 1934. This organisation is
very prestigious fashion industry. It
deals with different companies to
determine the rivals competitive
strategy which can be diminished by
their strength and opportunities.