Marketing Insights and Strategies for Pret a Manger

Pret a Manger

Table of Content
 Introduction
 Company Overview
 STP Approach
 Marketing Mix
 Conclusion
 References

INTRODUCTION
Marketing insight is known as a process of systematic data collection
required to deeply understand customers, competitors & industry trend.
These insights are gathered by managers to properly understand what
customers want from their company and improvements made
accordingly. The following assessment shows various aspects of market
analysis done by an organisation using STP approach, 7p's of marketing
mix etc. to evaluate current application of marketing strategies. Also
following presentation determines multiple ways of brand building &
meeting up consumer wants.

Marketing
Marketing is an essential tool that help organisation of every level achieve
their goals & objectives as per consumer demand (Mathur, 2018).
Various strategies are adopted by organisations such as Pret a Manger,
an international franchise famous for its sandwiches all over UK.
Company Overview
Pret a Manger is a fast food chain company based out of London, UK
founded in 1986. The company has 335+ stores worldwide
approximately providing consumers with fresh and healthy eateries.
The speciality about this organisation is they provide organic eateries
that are high in protein & vitamins without any chemical preservatives
or harmful additives. The food chain outlets also completes their social
responsibility towards society by donating leftover food to homeless