SOSTAC Model for Expanding Business in Romania

PRINCIPLES AND
PRACTICS OF
MARKETING

TABLE OF CONTENTS
 INTRODUCTION
 SOSTAC MODEL
 Situation
 Hofstede of Romania as compared to UK
 Objectives
 CONCLUSION
 REFERENCES

INTRODUCTION
 SOSTAC is considered as one of the most popular and effective marketing tool which
makes the structuring campaigns very easy.
 With the rapid increase in the digital marketing, most of the brands decided to increase
their presence as well as expanding their business in other countries and platforms
without even doing the thorough research.
 Planning is the most important process which helps in achieving the goals.
 The SOSTAC methodology is model for planning which means Strategies, Objectives,
Strategy, Tactics, Action and Control.

CONTINUE...
 British Telecom is multinational holding company in telecommunications which is
headquartered in London, UK.
 It decided to expand its business from Europe to Romania.
 So, in order to face the success and minimize the negative impacts of any macro and
micro environmental factors, there is a need to use the SOSTAC model so that the
company can make various strategies after analysing the situation of the market and the
country.