This report discusses the promotional mix strategy used by H&M, a clothing retail company, and sheds light on the effectiveness of the strategy it uses. It also elaborates on how this supermarket applies the AIDA model and the push and pull strategy in its business. The report covers topics such as advertising, selling, public relations, sales promotion, and direct marketing strategies used by H&M. It also explains how H&M attracts customers' attention, raises their interest, creates desire, and encourages them to take action. The report concludes by stating that H&M's innovative strategies have led it towards becoming a successful and widely popular fashion brand today.