Principles of Marketing and Communications in Digital World

Running head: PRINCIPLES OF MARKETING AND COMMUNICATIONS IN DIGITAL
WORLD
Principles of marketing and communications in digital world
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1PRINCIPLES OF MARKETING AND COMMUNICATIONS IN DIGITAL WORLD
Reflection writing
I was assigned to participate in a group and prepare a presentation on the topic ‘Principles
of marketing and communications in digital world’. It was a four member group and everyone
was assigned a particular segment of the presentation. Preparing this presentation was a very
effective learning experience for me. I learnt how to do market research and present the findings
in a PowerPoint template, which is beneficial for my future studies and career. My experiences
while making this presentation are illustrated below.
As per the requirement of the presentation, a new or improved product or service was to
be chosen. After a thorough study of the marketing strategies and various product markets and
extensive discussion, our group decided to go ahead with the chocolate market in the USA.
There are some famous local as well as international chocolate manufacturers dominating the
USA chocolate market and we designed this new product, Crazy Chocolates to enter this market
as it is growing in a steady rate. The product specifications; segmentation, targeting and
positioning; and recommended marketing mix were designed by the other three members of the
group, while I was assigned to perform the market analysis. Every section of the presentation
reflects our efforts of conducting an extensive and comprehensive research on the subject.
There have been some easy part and some difficult part while preparing the presentation
for launching Crazy Chocolates in the chocolate market of USA. Firstly, deciding the varieties to
manufactured and launched, its specifications, aims and objectives were the easier part in this
assignment. After conducting a study on the existing chocolate products in the market, it was
comparatively easier to design an aim for the company, as well as its varieties. Secondly, market
analysis was also easier to some extent. The market competitors for Crazy Chocolates were