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(PDF) Principles of Marketing & Communications in a Digital World

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Added on  2021-02-19

(PDF) Principles of Marketing & Communications in a Digital World

   Added on 2021-02-19

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PRINCIPLES OFMARKETING &COMMUNICATIONS IN ADIGITAL WORLD
(PDF) Principles of Marketing & Communications in a Digital World_1
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1Brief description of new product.................................................................................................1Set strategy for the segmentation, targeting and positioning of product in the market...............1Marketing mix..............................................................................................................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
(PDF) Principles of Marketing & Communications in a Digital World_2
INTRODUCTIONPrincipal of marketing define as tools that can be use in terms to access the newcompetitive market. Organization can use this tool to measure the market and competitiveadvantage that can be gained. It can define as the business activities, contains in the devolutionof goods from the producer or seller to the consumer or buyer. These principles include ofproduct, price, place and promotion. On other side, communication in digital world is mandatorybecause in current scenario peoples are easily attracted towards social networking sites (Bolton,Chapman and Mills, 2019). Therefore, communication is the best tool to build the relationshipwith others by the use of words, facial expression and body language peoples are able tounderstand the thoughts of people.The present report is based on new product as Sunscreen and Antioxidant Serum for Hair.Therefore, report describe the principles of marketing & communications in a digital world.Hence, report will cover the brief description of new product. Furthermore, report willdescribe the segmentation, targeting and positioning strategy of new product, lastly, reportoutline the marketing mix of new product.Main Body1 Brief description of new productThe report is based on bringing up hair care products as Sunscreen and anti-oxidantsserum. This serum is made up of vitamins that aids to taking care of both inside and out. In thiscurrent scenario, the people face the hair fall issues and this product will aid to get rid of thisproblem as this would provide nourishment in hair.The report is based on new product as that isSunscreen and Antioxidant Serum. Organization lunched this product in the market for theirfuture expansion. The important part is that there is no huge competition in this hair care product.Therefore, to launch this product in the market it can enhance the profitability of the firm. Thus,there are different features of this product which is that this serum is protects the hair ofconsumers (Bheekharry and Singh, 2019). It can protect against UV damage and colour fadingfrom sun exposure. In this serum includes vitamin E. this vitamin makes hair softer and shiner.This serum will ensure proper hair growth also it helps to reduce the splits and reduce breakageleading to longer hair. Therefore, this product is helpfully for the customer because it providesthe hair protection towards the dandruff and different hair irritation problem. This serum will1
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