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Marketing Mix Assignment - Apple Inc

Added on - 08 Dec 2020

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MARKETING MIX
EXECUTIVE SUMURAYMarketing mix is a tool of marketing strategy which helps the company in achieving itsgoals and objectives by focusing on various different elements such as price, product, place andpromotions. From this report, it has been identified that there are various factors that affects themarketing strategies of Apple and Fitbit products specifically Apple watch series 4 and Fitbit 2.From the file, it has been analysed that the pricing strategy or both the mentioned companies aredifferent. Apple watch series 4 and Fitbit 2 are made for fulfilling the same needs of thecustomers. However, there strategies for targeting the customers is very much different.
Table of ContentsEXECUTIVE SUMURAY..............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9.........................................................................................................................................................9
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