Principles of Marketing

Principles of
Marketing

EXECUTIVE SUMMARY
The project paper here involves all the respective elements of marketing, which is
comprising of the certain informations regarding the identification of target markets and
classification of consumers according to the nature , gender, class etc. similarly with this the
marketing mix along with the 4 Ps of it is in the evaluation for the optimum growth of business
and beating the competition in a healthy manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
Target Market.........................................................................................................................1
Product/Brand.........................................................................................................................2
Price........................................................................................................................................3
Place.......................................................................................................................................3
Promotion...............................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
2