logo

Principles of Marketing Solved Assignment

14 Pages3508 Words194 Views
   

Added on  2020-12-31

Principles of Marketing Solved Assignment

   Added on 2020-12-31

ShareRelated Documents
PRINCIPLES OFMARKETING
Principles of Marketing Solved Assignment_1
Executive SummaryThis report is based on Gymshark which is a gym apparel company based in UnitedKingdom. The internal analysis depicts that company is capable of coming up with SmartphoneCommerce, AI and wearable technology. The PESTLE analysis demonstrates that Brexit havenegative influence upon the functioning of entity while strong economies foster increment innumber of gym memberships by increasing the demand for gym apparel sold by entity. TheMarketing mix depicts that enterprise has a unique product portfolio and further possesses thecapabilities to introduce new products within accessories segment. BCG analysis also illustratesthat entity should invest in accessories. Further, the entity is targetting belonging to age group of18-25 years which are white collared or belong to lower or upper middle class section of society.
Principles of Marketing Solved Assignment_2
Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................4Overview of the organisation.................................................................................................4Environmental and Competitor Analysis...............................................................................4SWOT Analysis......................................................................................................................8SMART Marketing Objectives...............................................................................................9Marketing Strategy...............................................................................................................10Utilising the Marketing Mix to Improve Growth and Market Share....................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
Principles of Marketing Solved Assignment_3
INTRODUCTIONPrinciples of marketing refer to the components of marketing that together constitute themarketing mix. Marketers make use of these principles to devise an effective marketing strategywhich can provide assistance to the organisation in enhancing its sales as well as profitability (Ahmed and Rahman, 2015). This report is based on Gymshark which is an online gym apparelorganisation based in United Kingdom. This project includes development of a marketing planwhose purpose is to enhance the overall market share as well as revenues of the organisation.This information will be of value to Gymshark as this paves the way for future success of theenterprise. This report consists of environmental and competitor analysis along with SWOTanalysis. Further, it comprises of SMART marketing objectives and marketing strategy based onSTP. Lastly, it constitutes discussion about 4Ps of entity to enhance growth and market share ofentity.Overview of the organisationGymshark is an online fitness clothing brand started by Ben Francis together with a groupof high school friends. This entity offers diverse set of products for men and women such as tanktops, t-shirts, pants, hoodies, shorts, leggings, stringers etc. This company is regarded as the mostrapidly growing and largest brand within gym apparel of UK. The entity sells its products to 177countries across the globe (Serrat, 2017). Since the start, this organisation has seen tremendousgrowth and an ever expanding loyal customer base. Gymshark has connected with a number offamous Instagrammers, YouTubers and bloggers by sponsoring them and possess a social mediafollowing of 30 million (ABOUT US, 2019). This enterprise has emphasized on employingambassadors and fitness influencers who have big social media fan base.Environmental and Competitor AnalysisIn order to successfully facilitate growth of a company, it is essential that the entityconstantly evaluates the micro environment so as to identify the probable shortcomings or issuesand undertake steps which can provide assistance in dealing with them. In this regard, themanager of Gymshark has conducted PESTLE analysis which is a framework to assess theimpact of external environment factors upon the operations and functioning of entity.PESTLE Analysis10
Principles of Marketing Solved Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Principles of Marketing - Pdf
|10
|3127
|269

Marketing Plan for Gymshark
|15
|3655
|494

Gymshark Marketing Plan
|17
|3530
|364

Principle of Marketing Assignment - Gym shark
|11
|3230
|58

Marketing Plans for Gymshark
|11
|3450
|44

The Marketing Plans - Gymshark
|11
|3442
|60