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Clinique SMART Eye Serum Marketing Plan

   

Added on  2020-06-04

1 Pages453 Words102 Views
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PRINCIPLES OF SALES AND MARKETINGINTRODUCTIONThe action and process of promoting andselling products or services of the organisation isknown as marketing. In accordance with this context,the present study will cover the aspects of marketingof goods manufactured by Clinique. CliniqueLaboratories is an American manufacturer whospecialises in skincare, cosmetic, toiletries andfragrances. In order to acquire information aboutcompany present position.MARKETING OBJECTIVETo increase customer base by at least 6 percent. To gain profits and revenue by at least 11 percent.To Spread awareness the Clinique Eye Care Product. To investigate about the consumers preferences about the Clinique Eye Care Product.MONITORING AND MEASUREMENT TECHNIQUESClinique will regularly monitor over its promotion strategies and marketing plan.The marketing team of company will regularly analyse changes in the actual and planned activities.The Organisation will determine efficient and effective marketing strategy to enhance marketing plan and value of product. Clinique will monitor the sales activity and consumer demand at least for in order to determine the effectiveness of products and to evaluate the need of change. CORPORATE OBJECTIVESTo increase market share by offering eye care products to consumers across the globe. To improve the efficiency of its products and services, the Clinique Eye Care Product is developed to make changes in its products according to competitors. REFERENCESSchlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82).Springer International Publishing.Corporate & Contact information. 2017 [Online]. Available through:<https://www.clinique.co.uk/customer-care/general-info> CONCLUSIONThe marketing plan for launching new productplays vital role as it assist the firm indetermining the systematic stepwiseprocess to attain goals and objectives. IT evaluates the Eye care product in which isabout to launch in market by Clinique, theleading skin care, make-up, fragrancesand gift firm. Thus, it outlined the techniques used by themarketing team of Clinique to enhancethe value of its Eye care product.About Clinique SMARTClinique SMART is the eye serum that targets and repair thedark circles, wrinkles, puffiness which is surrounded eyeseffectively and efficiently. It is very important and essential for an individual to care abouttheir eyes. As individual kept engaging in other activities, theytend to forget to care for their eyes. In this context, CliniqueLaboratories is launching a new product which assistsindividuals to repair their eyes and make them looks moreattractive.
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