Role of Digital Marketing and Social Media Marketing

Assessment 1
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Introduction
Social media digital marketing nowadays is playing significant role in marketing that
facilitate organization to enjoy higher visibility as well as brand awareness (Mason, Narcum
and Mason, 2021). Both of these platforms of are cost effective that allows companies to
attract attention of large number of consumers irrespective of geographical location platform.
It also offers organization an opportunity to connect their customers 24/7 and build loyalty
and trust. Present report discusses the role of digital marketing and social media marketing.
Part 1
Explanation of marketing
Marketing is mainly defined as an activity that an organization under take place in order to
effectively promote their services products and goods in a market segment. It is one of the
most important aspect of a business organization as with the help of this company and take
significant steps related to process of creating, communicating, exchanging and delivery of
goods and services to consumers in order to generate value from them. In simple terms this is
mainly defined as an act or process of buying as well as selling. Marketing is mainly
conducted by an organization in order to significantly generate value for organization or a
brand.
An explanation of what the marketing mix is and where
the communications mix fits
4 P's of marketing is mainly determined as a model through which organization can enhance
component of their marketing mix and the manner in which they undertake new product or
service in market. With help of 4P;s company can define their marketing option in terms of
price, place, promotion and product and can offer production services according to the needs
and requirement of consumers (Purwanti, 2021). While if it is talked about 7 P's of
marketing mix it mainly include aspects related to price, place, promotion, physical evidence,
people and process. All these expects are important that allow organization to undertake
advantage of these frameworks as a marketing tool kit and apply the same in their marketing
plan and identify actually is and demands of consumers. It has been identified that
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