Productive Development of Google Maps Research Proposal 2022

PRODUCT DEVELOPMENT OF GOOGLE MAPS
Research Proposal
Topic: RESEARCH RELATING TO MANAGEMENT PROCESS IN PRODUCT
DEVELOPMENT OF GOOGLE MAPS
Student’s name
Name of the university

1PRODUCT DEVELOPMENT OF GOOGLE MAPS
Table of Contents
Section I...........................................................................................................................................2
1. Introduction..............................................................................................................................2
2. Problem Statement...................................................................................................................2
3. Research aims and objectives..................................................................................................3
4. Justification of the projects......................................................................................................3
5. Potential research output..........................................................................................................4
Section II..........................................................................................................................................4
6. Conceptual framework.............................................................................................................4
7. Methodology............................................................................................................................7
Section III........................................................................................................................................9
8. Organisation of the study.........................................................................................................9
9. Project budget and budget justification..................................................................................10
10. Gantt Chart.............................................................................................................................0
Reference List..................................................................................................................................0

2PRODUCT DEVELOPMENT OF GOOGLE MAPS
Section I
1. Introduction
Product development indicates all the stages that are required to develop a product from a new
idea or concept. In a nutshell, product development indicates the entire journey of a product that
encompasses finding out the market needs, preparing the roadmap of a product, designing and
conceptualizing the product and so on. The predominant objective of the product development is
to nurture and maintain and finally boost up the market share of a company by satisfying the
changing needs of the consumers (Lyytinen et al., 2016). It is a well-known fact that every
product cannot cater to the needs of every consumer. So, it is extremely crucial for a business
organisation to set the target market for them in order to satisfy the consumers effectively.
Qualitative market research needs to be conducted at all the stages associated with the process of
product designing (Stark, 2015). It can also be conducted before a service or product is
conceived. Although the process of product development is considered creative, it requires a
systematic approach in order to guide the entire process.
The purpose of the present study is to evaluate the management process involved in developing
Google maps. Google has adopted a unique approach in terms of product development. The
organisation has brought out their Design Sprint Kit those conations a comprehensive overview
of their innoivat6ion process and product development (Noe et al., 2017).
2. Problem Statement
Product development is necessary for an organisation not only to increase its market share but
also maintain the current market share. Moreover, it helps an organisation to get a stronghold in
the market. However, the process of product development is not an easy task because there are a
number of challenges involved in the process that needs to be dealt with effectively. High risk of
failure is considered one of the series of challenges that may lead to the process of product
development towards failure (Chang & Taylor, 2016). A number of people question the necessity
of the process of product development because a substantial amount of resources are required in
the process and success rate is not very impressive (Golder & Mitra, 2018). At the time of
introducing Google Map, the organisation vowed to bring a transformation in terms of the

3PRODUCT DEVELOPMENT OF GOOGLE MAPS
current navigation practices of the people all over the world. But the problem is that the
organisation has not provided any idea about the process that they seek to follow in order to
develop Google Map. The predominant problem associated with the development process of
Google Maps is not just the technical process; the most challenging part understands the needs of
different customers. Failure to understand the needs of the individual consumer is really very
challenging and time-consuming. Product development of Google Map has now become an issue
now because it requires huge funding and other resources (Welford, 2016). Frequent product
shut down of Google may also be a factor that may impact the process of product development in
a negative way.
3. Research aims and objectives
Aim of the Study
The aim of the research is to identify Google’s researching strengths which have successfully
captured the market share in online navigation by research in product development processes.
Objectives
RO1: To understand how exactly that company has been able to identify the issues related to the
management processes adopted for the product development of the Google Map.
RO2: To understand the research process and methodology which the company has adopted in
order to develop its product successfully.
4. Justification of the projects
This kind of projects is necessary to understand the need of the targeted consumers. The research
can provide Google a comprehensive overview of various important factors associated with
product development. The possibility of success in product development depends on various
resources. The project may help the organisation to find out the most important resources among
a series of various resources. The projects can be utilized in all the stages associated with the
product development process of Google map. Furthermore, the project can assist the organisation
to understand their consumers in a better way (Norton et al., 2015). This kind of projects is
necessary to determine the potential consumers, frequency of their usage, their needs, and
expectations and so on. The research will help Google to look into the profiles of the ideal