Product Lifecycle Strategy Analysis

Running head: PRODUCT LIFECYCLE STRATEGY ANALYSIS
Product Lifecycle Strategy Analysis
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1PRODUCT LIFECYCLE STRATEGY ANALYSIS
Executive Summary
Apple Iphone 5 is one of the products, which went through different stages of product lifecycle
and faced different intent of strategies by its manufacturer. The objective of the paper was to
analyze the ways in which manufacturers of the selected product Apple Inc’s iphone 5 change
their strategic decisions for reduction and supply of goods at each stage of the product lifecycle
in consideration to certain factors. It was gathered that At the time of the introduction of Iphone
5, competition was lower for Apple due to the reason that the premium features offered with
Iphone 5 are distinctive with not having being offered by other competitors. To withstand within
the product life cycle stages and for attaining sustainable position of iPhone 5, the key objective
of the manufacturers is to target as much customers as possible to maintain the upward trend of
the demand of the product.

2PRODUCT LIFECYCLE STRATEGY ANALYSIS
Table of Contents
Introduction..........................................................................................................................3
Product Life Cycle Stages Analysis of Apple iPhone 5......................................................3
Product introductory stage...............................................................................................3
Product growth stage.......................................................................................................4
Maturity Stage.................................................................................................................6
Decline Stage...................................................................................................................7
Conclusion...........................................................................................................................9
References..........................................................................................................................10

3PRODUCT LIFECYCLE STRATEGY ANALYSIS
Introduction
In the current competitive market scenario, lifecycle of the products especially the
electronic gadgets are having shorter lifecycle due to the reason of rapid evolution and
development of the technologies. This is also creating the urgency for the contemporary business
organizations to initiate different strategies in different stages of the product lifecycle to extent
the product life (Bakker et al., 2014). Apple Iphone 5 is one of the products, which went through
different stages of product lifecycle and faced different intent of strategies by its manufacturer.
This report will discuss about the different strategies being initiated by Apple for Iphone 5 in
different product lifecycle stages.
Product Life Cycle Stages Analysis of Apple iPhone 5
Product introductory stage
Introductory stage is the first stage in the product lifecycle that refers to the first
introduction of the product in the market. In this stage, the particular product is having lower
visibility in the market and high level of buzz among the customers (Hellweg & Canals, 2014).
At the time of the introduction of Iphone 5, competition was lower for Apple due to the reason
that the premium features offered with Iphone 5 are distinctive with not having being offered by
other competitors. In accordance to this situation, Apple initiated the rapid skimming pricing
strategy, which refers to the process of launching the product at higher price point compared to
the competitors (Spann, Fischer & Tellis, 2014). This is being done by them due to the reason
that Apple is positioned as a premium brand in the market and it acts as their competitive factor.