Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1.1 Use appropriate methods to evaluate personal skills required to achieve strategic goals1 1.2 Apply techniques to assess the professional skills required to support the strategic direction of the organisation...................................................................................................3 CONCLUSION...............................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Professional development is define as process of education, training, attending conferences in order to get better opportunities in future. It includes various approaches such as mentoring, coaching and many more(Hylton and et. al., 2013). This report is based on Marks&Spencer. It is retail industry and a public limited company which deals with the production of clothing, home products and other related products. Its headquarter is located in London, UK. It was founded by Michael Marks and Thomas Spencer. It consists of several brands such as Per Una, Autograph, Limited Edition and many more. Mark and Spencer serve their customer across the world. This report is based on analysis personal and professional skills with the help of SWOT analysis which is required to achieve organisational goals. In addition to this, there are various techniques that is required to influence strategic direction of a firm. There are also various techniques through which an individual can deal with their weaknesses that will boost their confidence. TASK 1 1.1 Use appropriate methods to evaluate personal skills required to achieve strategic goals For an individual it is important to have personal skills such communication, interpersonal skills and many more. Personal skills refers to the ability that has been gained during training and development provided by an organisation(Burke, 2013). These skills assist an individual to grow personally as well as professionally. In addition to this, I will also able to know where I am lacking and on which sector I have to work more. The objective of Marks and Spencer is to open a offline store in Nigeria and enhance profit by 40% in 1 year. To achieve this objective I have conducted my SWOT analysis and skill audit which is described below: SWOT analysis:- StrengthWeakness ï‚·Leadership Skills:With the help of this skill, I am able to guide and direct my team effectively so that task can be performed in a proper way. ï‚·Innovative:To make my project attractive and creative I make use to effective which help to produce better outcomes. ï‚·Time Management:I am able to complete my assignment in given period of time so ï‚·DecisionMaking:Thereweremany situations where I lack behind in taking decisionwhichdirectlyorindirectly affected my outcomes. ï‚·Conflict management:Sometimes in case of conflicts I am not able to solve issues between my team members which creates negative environment in my team. ï‚·Technical Skills:Due to lack in technical 1
that I can focus on my other projects. ï‚·Team work:I engage my team members in process of decision making. This help me to build relation with them as well it also motivate my team members. skills, I am not to use technologies which can help me to improve my strategies and make my result better. ï‚·Communication Skill:I am notable to interact effectively with customers due to which relation with are not able to build OpportunitiesThreat ï‚·I will improve my decision making skills whichwillhelptodealwithoutside pressure or external environment. ï‚·Iwillalsoimprovemycommunication skills which will help me to build strong customerbasewhichwillassistin enhancing goodwill of my firm. ï‚·Along with this, I will manage conflicts that arise in my team or organisation so that it does not affect the environment as well as also able to retain talented and skilled workforce. ï‚·Thereweremanytalentedandskilled employees which created obstacle in my growth and development. ï‚·Due to changes in dynamic environment, I have to adjust according to changes made in rules and policies of company. Skill Audit:- The table below determine my strength and weakness : SkillsRating by meRating by othersDifferences Time management810-1 (Strength) Communication skills1091 (Weakness) Leadership Skills710-3 (Strength) Conflict management981 (Weakness) Hence, these analyses helped in determining my strength and weakness which will provide me opportunities to overcome my lacking. Along with this, I will able to improve my skills and knowledge that will provide my better in future. In addition to this, I will also try to remove threats from my path and put more efforts to achieve goal and objectives of my company. 2
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Development objectives-Form the above skill audit, it can be analysed that my communication and conflict managementskills are weak. So make improvement in these competencies, mi set development objectives. Such as to make improvement in my communication skill, I set target that I will improve it in with in 2 moths with the help of online coaching and speaking classes, reading books and news paper etc. to develop conflict management skill, I will effectively analyse the situation and work, participate in decision making, analyse different case studies related to this skill. SWOT analysis: Advantages: ï‚·Problem Domain:SWOT analysis can be adopted by company, individual or a team to achieve their set objectives(Varbanova, 2013). It is beneficial in examining strategies, technologies, market products and so on. ï‚·Multi-level analysis:This analysis helps in determining all the four elements i.e. strength, weakness, opportunities and threat. With assistance of this analysis an individual can enhance its skills and capabilities which will result in their growth and personality. Disadvantage: ï‚·Ambiguity:In SWOT analysis, it is difficult to provide mechanism as in this there can be both strength as well weakness which can create problem in analysing. Along with this, it will also be difficult to determine which factor should be given more weight. ï‚·Subjective analysis:As business decision are reliable and applicable but due to SWOT analysis subjective procedure reflects biasness of individual. Due to this, SWOT analysis becomes outdated quickly. Skill Audit Advantages: ï‚·With the aid of skill audit an individual can enhance its skills as well as knowledge and develop their personality(Blandford, 2012). This will enhance their confidence and will keep them motivated. ï‚·It also improves productivity and effectiveness of people which encourages them to put efforts on their task for accomplishment of goals and objectives of company. ï‚·It focus more on training and development plan so that an individual can able to analyse their strength and weakness and make efforts to overcome them. Disadvantage: ï‚·Sometimes while doing skill audit, an individual becomes either over confidence or self consciousness(Zuber-Skerritt, 2013). ï‚·Information in skill audit may be incorrect. 3
1.2 Apply techniques to assess the professional skills required to support the strategic direction of the organisation Continuing Professional Development (CPD) refers to the loyalty of professionals towards their task that intensify their knowledge and proficiency which lead in the achievement of goals and objectives of organisation(Day and et. al., 2013). It also makes employees active and energetic. There are various techniques that can aid an individual to overcome their weakness and make them achieve objective of Marks and Spencer. It is described below: Communication Skills: Due to lack in communication skills, I am not able to build strong customer base for my respective company which directly or indirectly impacting its goals. Along with this I was not able to have effective communication with my colleagues due to which there were of conflicts.In order to improve my communication skills I have adopted some technique which is explained below: ï‚·Listening:To become a good communicator and to achieve my company's goal, I will listen to others and their views and opinions. This will help me to understand others and according to that I will able to respond properly. ï‚·Group discussion:Another way to improve communication skills is to participate in group discussion. This method will help me open up my views and opinions in front of other people and I will also not feel hesitate in communicating. ï‚·Feedback:the better to know if there is any improvement in communication skills, I will ask for feedbacks from my colleagues. This will encourage me to work more harder and in effective manner. ï‚·Non verbal communication:With the help of non verbal communication, I will able to improve my body posture while communicating with others. This will help me to keep my words consistent so that I will able to have effective interaction. Hence, with the aid of these techniques I will able to improve my communication skills which will help in achieving the goal of my company. Along with this, I will able to build strong customer base which will result in increased sales and profits of Marks and Spencer. Making effective use of these techniques I will not only achieve objective of respective company but also I will grow and develop professionally at my workplace. Decision making skills: I lack in decision making skills due to which I was not able to make decision which impacted my company's goals and objectives. To enhance my decision making skills I have adopted some techniques which are described below: 4
ï‚·Narrow options:While making any decision I will narrow my options so that I can make effective decision. Having lot of options available will lead me in confusion and that will affect my outcomes. ï‚·Research:Before making any decision, I will research all the data or information related to the topic. While doing this I can be confident enough in making my decision that can benefit my company. ï‚·Conflict management practice:The best method to improve skills of decision making is to solve conflicts that arise in a team or company. Through this I can build my confidence and stay motivated. ï‚·Future planning:Another method to enhance decision making skills is to make future plans and strategies. With this I can have enough time to take decisions and can do my proper research and analysis. Hence from the above techniques, I can improve my skills of decision making through which I can achieve objectives of Marks and Spencer. In addition to this I will also be solve organisation conflicts and maintain healthy environment. In addition to this, I can also plan effective strategies which will help my firm in its growth and development. Technical skills: Not having technical skills, I was not able to modify my plans and strategies and this lead me to outdated updates and information. Along with this, I was also not able to use advance technologies. In order to improve my technical skills, there are some analysis which I have adopted: ï‚·Technicalclassandworkshops:Ratherstudyingonline,Iwillattendmyclassesand workshops offline because it will help me gaining knowledge and also improve my technical skills that will keep my updated with new technologies. ï‚·Reading technical books:With the help of technical books, I will able to understand its theory concepts that will help me to perform practicals effectively. Along with this, it will also help me enhance technical writing styles. ï‚·Knowledge of other languages:Having knowledge of other languages will help me in getting better opportunities. With this, I can also work with international companies in their technical work and serve them services. ï‚·Technical Projects:Doing technical projects will make me familiar with technologies and will also increase my knowledge and skills in respective field. In addition to this, I can also build my relations with domestic as well international companies. Hence, in order to improve technical skills, these techniques will help me to become familiar with new software's, advance updates and many more. Along with this, having effective knowledge of technologies 5
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will provide me better opportunities that will aid in career growth. In addition to this, with the help of technical skills, I can create my own websites and other webpages that will create my brand value in marketplace. Personal development plan Develop ment objective s Priorit y Activitiesto be undertaken ResourcesTarget start date Target end date Criteria for success To improve on communi cation skill HighTomake improvement in this skill, I joinonline speaking classesor reading book, magazines andnews paper. Askedto managerofthe company about to make improvementin my communication andexpand interactionwith subordinates. 05/10/1908/12/19Attend online classes regularly and interact with different people. To improve Decision making skill Very highBysolving differentcase studiesand readingor analysing differentcase situations. Make participation in conferences anddecision making porcess. To asked manger toparticipatein decisionmaking processand conferences. 10/10/1913/01/20Get feedback from manager andother senior. CONCLUSION Hence from the above report it can be concluded that to achieve strategic goals of an organisation it is necessary for an individual to analyse personal skills with the help of SWOT analyse so that they able 6
to determine on which sector they have to work hard. This will help them to understand their strength and weakness and with this they will able to know their opportunities. Along with this, skill audit of an individualcanalsodeterminetheirpersonalskills.Inadditiontothis,continuingprofessional development will help in enhancing employees skills, knowledge as well as capabilities. This will aid them in their growth and development and also provide them better future opportunities. Therefore, there are various techniques that can be applied by an individual which will help them to improve their weaknesses. 7
REFERENCES Books and journals Blandford, S., 2012.Managing professional development in schools. Routledge. Burgess, N. and Currie, G., 2013. The knowledge brokering role of the hybrid middle level manager: The case of healthcare.British Journal of Management.24.pp.S132-S142. Burke, B. M., 2013. Experiential professional development: A model for meaningful and long-lasting change in classrooms.Journal of Experiential Education.36(3). pp.247-263. Cunningham, I., 2017.The wisdom of strategic learning: The self managed learning solution. Routledge. Day, M., and et. al., 2013. Trust and relational embeddedness: Exploring a paradox of trust pattern development in key supplier relationships.Industrial Marketing Management.42(2). pp.152- 165. DeMonte, J., 2013. High-quality professional development for teachers: Supporting teacher training to improve student learning.Center for American Progress. Earley, P. and Porritt, V., 2014. Evaluating the impact of professional development: The need for a student-focused approach.Professional development in education.40(1). pp.112-129. Frost,D.,2012.Fromprofessionaldevelopmenttosystemchange:teacherleadershipand innovation.Professional development in education.38(2). pp.205-227. Hylton, K., and et. al., 2013.Sports development. London: Routledge. Varbanova, L., 2013.Strategic management in the arts. Routledge. Zuber-Skerritt, O., 2013.Professional development in higher education: A theoretical framework for action research. Routledge. Online Advantages&DisadvantagesofSWOTAnalysis.2019.[Online].Available through:<https://smallbusiness.chron.com/advantages-amp-disadvantages-swot-analysis- 41398.html>. 10WaystoImproveYourDecision-MakingSkills.2019.[Online].Available through:<https://www.wisebread.com/10-ways-to-improve-your-decision-making-skills>. 8