Professional Identity and Practice

This document discusses the benefits of ongoing professional development for different stakeholders in the context of Marriott International Inc. It also investigates the professional skills and competencies expected by employers for the role of Sales Manager. The document emphasizes the importance of personal skill assessment and explores different learning theories and approaches used for personal and professional development.

Professional Identity and
Practice

INTRODUCTION.................1
TASK 1............................................................................................................................................1
P1. Benefits of on-going and constant professional development for different stakeholders.....1
P2 Investigation of professional skills and competencies expected by employer within a
specific organisational context....................................................................................................2
TASK 2............................................................................................................................................4
P3 Assessment of own abilities, skills and competencies for a specific job role........................4
P4 Different learning theories and approaches used for personal and professional development
processes......................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Professional development indicates to the constant activity of learning and obtaining new
competencies for performing the task explicitly or perfectly by formal training activities or
analysing the behaviour of other employees. This written document is supported to Marriott
International Inc. is an American multinational diversified organisation (Barone, Vercio and
Jirasevijinda, 2019). The company was incorporated in 1927 and is headquartered in Maryland,
US. In this following project report will discuss about analysis of benefits of on-going
professional development and the skills or qualities needed for a specific job role. The document
will also determine the importance of personal skill assessment and different approaches or
concepts of learning and personal and professional development.
TASK 1
P1. Benefits of on-going and constant professional development for different stakeholders
The activity of on-going professional development indicates to documenting each
competency which has been obtained by a worker for developing future employability and
offering advantages to each stakeholder. There are several benefits can be offered by ongoing
professional development at Marriott Hotel to diverse stakeholders in the company and the
description of them as under:
Employers
Competitive benefits- In Marriott, making enlargement and improvement in skills and
knowledge of employees is one of the main source to gain competitive benefit and use or
implement each resource of the enterprise in effective manner.
Employee engagement- On-going professional development needs implementation of
different training and development sessions at Marriott which effectively maximises the
employees’ engagement within the firm that is advantageous by the administration.
Employees
Motivation- There are several kind of efforts made by a company to make development in
the skills of workforce that assist in encouraging workers and provides them a sense of
belongingness (Schmidt and McArthur, 2018). For example, in Marriott, activity of professional
development of sales manager can provide outcomes in to a favourable change in their behaviour
which also assists in offering quality and better services to their target audiences or guests.
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Job satisfaction- Improvement of competencies and knowledge is crucial for
accomplishment of task objective in term of better effectiveness and productivity degree that
consequently develops the job fulfilment for the workers and sales manager of Marriott hotel
(Lateef, 2018). It also fosters a favourable workplace which is essential aspect for employee jib
satisfaction.
Customers
The activity of on-going professional development and constant learning enables a sales
manager at Marriott hotel to offer appropriate hospitality service to visitors since the person
understands the demands and requirements of consumers and has needed competencies like
communication and market information that can assist in fulfilling the needs of clients. As a
segment of professional development activity, sales manager and each employee of the
organisation undergoes a consumer service training that maximises and improves the quality of
services being provided to target audiences.
Government
The maximisation in tourism activities all over the globe has led to increase global and
national demands and a highly skilled and trained workforce is capable to fulfil the needs and
necessities of visitors or travellers that maximises the tourism process within nation and increase
the generation of revenue from hospitality sector the national authority of the country (Day,
2018).
P2 Investigation of professional skills and competencies expected by employer within a specific
organisational context.
Various professional skills and competencies are expected by the management of Marriott
International Inc. for the job-role of Sales Manager in the company which are being described as
follows:
Interpersonal Skills: Strong people skills and a good communication skills is one of the
most essential skills required for the job role of Sales Manager by the management of Marriott
International Hotels. Communication skills are imperative for the sales manager to motivate the
employees for working at their maximum potential and productivity levels for accomplishing the
objectives of the company ( Borg and Johnston, 2013). Interpersonal skills also helps the sales
manager to train and develop the employees and prepare an effective sales pitch which can helps
in maximisation of revenue for the management of Marriott International Hotels.
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Team development Skills: Sales manager at Marriott International Hotels is expected to
lead and develop a team of employee responsible for managing and monitoring the sales of the
company and increasing the revenue of the company. Hence, it is important for the sales
manager to have basic knowledge of various stages of team development and building such as
forming, storming, norming, performing and adjourning and he should be aware about his
responsibilities and role at each stage of team development process (Hasson, 2012).
Technical Skills: Technological skills and use of various software such as MS Office is
an essential skill and knowledge for the job-role of Sales Manager desirable by the management
of Marriott International Hotels. Sales manager of the company is expected to prepare various
reports and provide vital information to the management which requires a substantial use of these
software (Plank and et. al., 2018). With the help of having an intermediate level of computer
knowledge, reporting and communicating becomes an easier job for sales manager.
Analysis Skills: A sales manager should be able to determine and analyse various
situations and arrive at a conclusion for managing and monitoring the sales of a company over a
period of time. For example, analytical ability of a sales manager is important to look and
interpret beyond the normal figures presented in the sales graph and consider the changes in
business environment and the current market situation.
Market Research Skills: One of the foremost responsibility of a sales manager includes
conducting effective market research to identify and determine the needs and requirements of the
customer which are not being met. Hence, it is important for the sales manager of Marriott
Hotels International to have research skills which can be used to determine areas of marketing
strategy which needs improvement and make significant changes to the products and services
being offered. Technology also plays an important role in development of market research skills
such as use of Google Forms etcetera.
Creative-thinking: Ability to think in a creative and innovative manner to offer products
and services which differentiate an organisation from its competitors is an important skill
required by the management of Marriott International Hotels for the job-role of sales manager.
Having creative skills helps the sales manager to determine the solutions to a problem and
innovate the current sales strategy of the company for maximisation of revenue and profits
(Goebel, Deeter-Schmelz and Kennedy 2013).
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TASK 2
P3 Assessment of own abilities, skills and competencies for a specific job role.
Personal skill audit is related to the procedure of comparing present skills as well as strength in
relation of the skill as and competencies which needed for performing particular role in better
manner (Hudson, 2013). Below mention is my personal skill audit which help in assessing my
strength and competencies for performing job role of sales manager at Marriott Hotel are as
follows:-
Skills Personal audit questionnaire 1 2 3 4 5
Interpersonal
Skills
Help in motivating employees within
company
*
Team development
Skills
Team development is important for
conducting activities in effective manner.
*
Technical Skills For using several skills *
Analysis Skills For managing and monitoring the sales of a
company over a period of time.
*
Market Research
Skills
Identify and determine the needs and
requirements of the customer which are not
being met
*
Creative-thinking Ability to think in a creative and innovative
manner.
*
Guidance
1- Bad, 2- Not bad, 3- Average, 4- Good, 5-Excellent
On the basis of above mention personal skills audit, It believe that there is lot of scope for skill
development and improvement that will provide me assistance in acquiring important or essential
skills job role of sale manager in Marriott Hotel. Above discuss personal skill audit can utilise by
me for conducting SWOT analysis that will assist me in determination and clarity of area where
development is important for Front-desk manager job role at Marriott International.
SWOT analysis
Strength Weakness
 Interpersonal skill is my strength which  Team development is my weakness
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help me in motivating employees and
increasing productivity of company.
With the assistance of this skill I will
be able to build good relation with
customers.
 In addition to this, my another major
strength is skill analysis skill which
will help me in monitoring sales of
company. Along with this, it also
provides assistance in analysing
profitability of company in effective
manner.
which create issues for me while
working in an organisation. With this
weakness I will not able to create team
in better manner and accomplish daily
basis targets in better manner.
 In addition to this my another weakness
is technical skills as I am not good in
working on technology and other
software.
 Market research skill is also one of my
weakness and it is important for me to
develop my respective skill for working
as a sales manager in company because
it will help me in analysing customers
need and wants.
Opportunity Threats
 Through analysis skills I will be able to
gain opportunity several opportunities
because with the assistance of this I
will be able monitor sale of company in
effective manner.
 While working as sales manager in
organisation inappropriate market
research skills will work as threat for
me as I will not able to analyse need
and want of customers in effective
manner.
Team role
On the basis of Belbin’s team roles, I assume a people-situated job in my present group
which is organizing and guaranteeing collaboration between the colleagues. Assuming this job of
Team-member and Coordination has helped me in creating significant group working abilities
and conduct. This job is additionally fundamental part of the expected set of responsibilities of
front-work area director as his essential obligation incorporates overseeing and propelling the
group to give best nature of administration to the clients.
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P4 Different learning theories and approaches used for personal and professional development
processes.
Learning Approaches:
This approach utilise for understanding the procedure of learning within an individual which
varies from person to person. There are mainly three type of learning approaches that can be use
by individual for personal and professional development. Explanation of these are as follows :-
 Behaviourist approach: It depends on the idea which includes students getting
information by reacting to a type of improvement (Manolis and et. al., 2013). It tends to
be utilized for proficient improvement in setting of Marriott Hotel where mentor gives
dull errand condition and criticisms for encouraging the way toward learning.
 Cognitive approach: This methodology depends on mental application to comprehend
and hold the ideas and data for getting more information which can be successfully
applied with regards to cordiality industry by clarifying the idea of consumer loyalty.
 Humanist approach: It depends on clarification of individual encounters which are basic
for the way toward learning and improvement (Moon, 2013). For instance, a specific
involvement in a client who was frustrated may shape the premise of future learning and
instructing about how to react adequately in such circumstances with clients.
Development Options:
 Formal training – For advancement of aptitudes and characteristics for the activity job of
project lead at Marriott Hotels, formal preparing modules and strategies is one of the best
formative alternative which can be applied by the chiefs of the organization. It will be
helpful in giving basic information on client support and key practices which are of
imperative significance for a sales manager.
 On the job training – It is one of the best training method in which skills and knowledge
of employees will enhance while working in organisation (McDonald and Smith, 2013).
Thus, while working in field as sales manager I will be able to develop my skills in better
manner.
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REFERENCES
Books & Journals
Barone, M. A., Vercio, C. and Jirasevijinda, T., 2019. Supporting the development of
professional identity in the Millennial learner. Pediatrics. 143(3). p.e20183988.
Schmidt, B. J. and McArthur, E. C., 2018, January. Professional nursing values: A concept
analysis. In Nursing forum (Vol. 53, No. 1, pp. 69-75).
Lateef, F., 2018. Inter-Professional Education, Inter-Professional Practice and Team Science:
Learning Together; Working Together. Education in Medicine Journal. 10(4).
Day, C., 2018. Professional identity matters: Agency, emotions, and resilience. In Research on
teacher identity (pp. 61-70). Springer, Cham.
Armitage-Chan, E. and May, S. A., 2018. Identity, environment and mental wellbeing in the
veterinary profession. Veterinary Record.
Hasson, G., 2012. Brilliant communication skills: What the best communicators know, do and
say. Pearson UK.
Goebel, D. J., Deeter-Schmelz, D. R. and Kennedy, K. N., 2013. Effective Sales Management:
What Do Sales People Think?. Journal of Marketing Development and
Competitiveness. 7(2). pp.11-22.
Plank, R. E. and et. al., 2018. The sales manager as a unit of analysis: a review and directions for
future research. Journal of Personal Selling & Sales Management. 38(1). pp.78-91.
Borg, S. W. and Johnston, W. J., 2013. The IPS-EQ model: Interpersonal skills and emotional
intelligence in a sales process. Journal of Personal Selling & Sales Management. 33(1).
pp.39-51.
Hudson, P., 2013. Mentoring as professional development:‘growth for both’mentor and
mentee. Professional development in education. 39(5). pp.771-783.
Manolis, C. and et. al., 2013. Assessing experiential learning styles: A methodological
reconstruction and validation of the Kolb Learning Style Inventory. Learning and
individual differences. 23. pp.44-52.
McDonald, K. and Smith, C. M., 2013. The flipped classroom for professional development: part
I. Benefits and strategies. The Journal of Continuing Education in Nursing. 44(10).
pp.437-438.
Moon, J. A., 2013. Reflection in learning and professional development: Theory and practice.
Routledge.
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Online
Marriott International Inc. 2020. [Online]. Available Through: <
https://in.reuters.com/finance/stocks/company-profile/MAR.O>.
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