Benefits of Professional Development

This assignment discusses the importance of ongoing professional development for both employers and employees. It highlights the benefits of professional development, including skill enhancement and meeting objectives. The assignment also emphasizes the need to conduct a skill audit to identify strengths and weaknesses and create a development plan. Additionally, it focuses on different types of learning styles and approaches that support executing business operations effectively.

Professional
Identity

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK A...........................................................................................................................................1
P1 ...........................................................................................................................................1
P2............................................................................................................................................3
TASK 2............................................................................................................................................4
P3 ...........................................................................................................................................4
P4............................................................................................................................................6
TASK 3............................................................................................................................................8
P5 ...........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Professional identity is group of beliefs, values, ethics that helps to recognise the
performance of people at work place on routine basis (Avalos, 2011). A person's professional
identification differs with changing circumstances and conditions. Such behaviours influence an
individual person mental, financial and social factors. To better understand the concept of
assignment select Whit-bread hotel that established in UK and headquarter in Houghton Regis,
England, UK. The hotel established in 1742 and become popular due to have many branches in
other countries. In this report consist of importance of ongoing professional development for
different stakeholders and the associate professional skills in selected role. Along with set range
of different learning theories and approaches for personal and professional development.
Critically evaluate of abilities, skills and competencies for the chosen role and apply appropriate
models to analysis hard and soft skill.
TASK A
P1
Brief of the organisation: Whit-bread plc is a international restaurant as well as hotel
which is established by the Samuel Whit-bread with partnership of Godfrey and Thomas Shewell
in 1742 (about 277 years ago). The headquarter of the company situated at Houghton Regis,
England, UK. The hotel may branches into other countries like Dubai, China, Russia and many
others. It is listed on the London Stock Exchange and follow the constituent of the FTSE 100
index. It is the largest hotel brand which provide services over 785 hotels and 72000 rooms.
Ongoing professional development is described as continuous procedure that supports to
an employee to improve their skills as well as efficiency. This improvement help to top level
directors of Whit-bread plc's employees to conduct activity and intensify their quality regarding
to activities. To achieve success in business require to relate with hospitality industry to
germinate themselves as per the requirement as well as demand of customers. In the context of
Whit-bread plc, key stakeholders are the employers and employee of the company. There are
defined importance of continuous development for staff members and owners of Whit-bread plc
are defined:
Employers
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These are known as the owner of the company who conducting business activities and
monitor on the progress of company. They are taking decision after analysis the situation of an
organisation. In respect of Whit-bread Plc, leading owners of hotel are board of directors,
managers, senior officers and chief executive officers. Management and workers are connected
with hotel activities that arranged by people. There are defined several advantages of ongoing
professional development in respect to Whit-bread plc: Up to date Knowledge: When all staff members become part of ongoing professional
development to come out their skills and weakness regarding to work. So an employer
get up to date information regarding to employees performance and according to that
provide training for the work in Whit-bread Plc (Goldie, 2012).
 Employee engagement through development opportunities: Ongoing professional
development in Whit-bread Plc supports to connect with different staff members in
direct manner. As a result staff members direct contact with manager and share with their
problems and provide development opportunities effectively.
Employee
These are important part of any organisation that conduct several project and enhance
their skill through ongoing professional development. The growth of the business mainly based
on the performance of staff members and workforce will serving customer more efficiently to
generate high profits and revenues to be earned. Personal Satisfaction: When an employee follow Ongoing professional development so
learned new skills and effectively perform in different task. As a result Whit-bread Plc
rewards sales manager for effective performance that help them to motivate regarding to
their work and satisfy with their work. It will help to remain long time in particular
organisation.
 Future Employment: Through ongoing professional development staff members reduce
weakness and try to covert in their strength. It will provide an opportunity to sales
manager to learn new skills (zadinia, 2013). As a result Whit-bread Plc easily achieve
their goals as well as objectives. These are beneficial in future and get chance to work
another organisation.
Benefits of ongoing professional development
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To follow ongoing professional development people get several advantages to intensify
their career opportunities. It will helpful for a company and their workers in order to achieve
advantage of competition due to high market activities. Along with, Whit-bread hotel focus on
the activities of different types of customer in order to increase profit and revenues of hotel
continuously. Through professional development staff members get training and increase their
confidence so as a result they perform effectively and face several challenges with full effort. So
it is advantageous for staff members as well as owners in respect to develop professional as well
as personal level.
P2
Owners of Whit-bread Plc to evaluate some require from staff members to acquire set
gaols as well as objectives in proper manner. Thus, company get chance to preset as good brand
image in the market. In respect of Whit-bread Plc, the skills of employees are categorised into
two parts which is necessary for workers in hotel (Kumari, 2011). These are hard and soft skills
that are understand in the context of Whit-bread Plc:
Soft Skills: It is defined as subjective skills that difficult to recognised in staff members.
The employer identify these skills when communicate with staff members and observe their
nature deeply. These skills are linked with the those persons that interact with other persons. Communication: The particular skill must have employees in Whit-bread Plc must
posses efficiently and contact with board of directors and customers on appropriate time.
Without communication skill a sales manager does not attain different customer
effectively. The communication skill are suitable to sales manager in order to recognise
issues and that face by the work force and client.
 High Confidence: The top authority of Whit-bread Plc, expects to high enthusiasm and
motivated to staff members to do challenging work in limited period of time to perform
effectively. Thus, high confidence will important to staff members to perform task
effectively and personal development will increase considerably.
Hard Skills: These are tractable and important efficiency like writing, reading, maths or
efficiency to utilise computer programs. It is mainly related with accounting and financial
possibility. In respect to Whit-bread Plc defined hard skill that anticipated through board of
directors is discussed below:
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 Utilisation of digitalisation: It is significant skill that have to staff member and expected
by employer of Whit-bread Plc (Thornton, 2013). Through particular skill staff members
are explore their skills and complete task on time in easiest way that helps to increase
productivity will raise.
 Better customer service: It is another hard skill that want to employer in their workers to
treat customers effectively. As a sales manager in Whit-bread Plc able to tackle customer
and talk effectively regarding to products & services which they want from hotel. Hence,
it supports to build good brand image in front of customers.
There are some competencies that expect by the management and director of Whit-bread
Plc in order to play a role of sales manager. There are discussed below: Maintain professional Standards: The directors of hotel expect to a sales manager
perform every task in professional manner that impact in positive manner on other
employees. They also respect cultural, support staff members, proper dressing, fulfil the
demand of customer and financial differences etc. Thus, it will help to achieve
competitive advantage against competitors (Williams, 2014).
 Commercial Awareness: The top directors of selected hotel wants to a sales manager
have awareness regarding to marketing activities. They know about market trends and
which type services customer mostly prefer. Workers in an hotel focus on different types
of information such as structure programme, morality and plan of action to conduct
enterprise operation and perform effectively.
TASK 2
P3
As a sales manager in Whit-bread Plc in different situation plays crucial role analysis
own skills, abilities and efficiency. It will allow me to execute my working activities according
to requirement. There are presenting skill audit of sales manager that are presented below:
Basis Target proficiency Existing proficiency GAP
Skills
Communication 10 9 1
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High confidence 10 7 3
Use of technology 10 6 4
Customer service 10 9 1
Abilities
Team work 10 7 3
Research and analysis 10 9 1
Problem solving skills 10 5 5
Competencies
Maintaining
professional standard
10 8 2
Commercial awareness 10 7 3
Decision making 10 4 6
Management abilities 10 4 6
As per the above table analysis of personal skill audit that supports me identifying my
ability, skills as well as efficiency so that necessity to carry out. Through skill audit identify my
strength such as weakness, customer service, research & analysis, communication, high
confidence, hold up profession standards. There is required to bring out amend in utilisation of
engineering, team work, technical cognisance etc. As a result perform role of sales manager
effectively.
Critical evaluation of own skills and competences to meet with employer needs: Utilisation of technology – It presents that I face of lack of using and applying
technology during to conduct business activities as well as functions. Customer service – It increase chances to satify customer with effective services and
cater the needs of clients in required way. Decision making: In this skill i will rate 4 from 10 due to weak decision making and on
right time i am understanding how to take appropriate decision effectively.
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 Management abilities: For this skill I will rate my self about 4 out of 10 due to weak
management abilities and require to modify through development plan.
 Problem solving: In this skill I will rate myself to 5 out of 10 because many time i get
confuse how to sort out problem effectively.
Personal SWOT – To Analysis the activities of persoanl actrivitiy require to adopt this
model that supports to know personal strength, weakness, opportunity and threat. As a sales
manager I will analyse strong and weak points in Whit-bread hotel context.
Strengths Weaknesses
 My strength is I find all possible ways
in critical situation and apply according
to situation in Whit-bread hotel.
 I have strength of good communication
and know different languages of other
countries that supports me to talk with
different types of customer.
 I have not ability to manage different
task in same time that become problem
for me and create many problems.
 Many time I did not take right decision
in typical situation that impact on my
performance and reduce my growth.
For this I always ask to my senior
Opportunities Threats
 Due to this post I am grab many
opportunity and several hotels are
calling me to work in their hotel with
more salary.
 This hotel time to time provide training
regarding to my work and help to
analysis market trends.
 Top management of the company
supports to direction and help to
improve my skills effectively.
 The lack of management abilities
impact in negative manner of my skills
and performance. Due to this reason I
face competition from my colleagues.
 My weak points can impact on the
career growth in same hotel.
 Many time I am taking mentally stress
due to scold by senior in meetings.
P4
To identifying several learning theories as well as approaches that can followed by the an
organisation in order to acquire personal and professional development within organisation
(Crigger and Godfrey, 2014). There are defined approach as well as theories such as:
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Learning theories
Kolb's Learning Cycle: It is divided into four levels or stages of learning. At beginning
of first stage is related with new experiences. Second stage a person focus on the condition and
experience in adequate way to identify inconsistencies. The third stage, develop new ideas or
modified existing ideas, in next stage ideas and concept apply in right way in the context of
Whit-bread plc to achieve advanced income and maturation.
VARK Learning Style: In this theory learning style may be categorised into several ways
within organisation. The particular theory mainly based on the four aspects such as visual,
reading/writing, audio and kinetics learning. Through this style efficiency and accomplishment
of manpower can be developed in Whit-bread hotel. So as a result company company increase
their growth and revenues in proper way (Kumar, and Hamer, 2013).
Learning Approach
Behavioural Approach: The particular theory defines the personality, knowledge traits in
a person are inborn. Behaviour approach refers that knowledge and activity of a person in based
on the particular learning pattern. It focused on that fact to improve attitude and behaviour of
work force in Whit-bread plc. If it is not perfect so they will repeat and repeat the task. Along
with, staff members are needed to focus on feedback of their senior in a sincere way to get
modification.
Cognitive Approach: This approach defined that personality of a person is accented due
to learning. There are consisting of reciprocal determinism, self efficacy and observational
learning that encourage the team spirit of every person in effective way. With the help of
particular theory Whit-bread plc is modifying the staff members activity by providing them
training & development session (Trede, Macklin and Bridges, 2012).
Gange's nine level of learning: According to this approach focused on the valuable
contributor in order to developing effective training activities as per the organisation. This theory
has been defined that Whit-bread plc assure about their staff members in order to created
professional grounds with the help of checklist This theory categorised into nine level that are
defined below: Reception: The first stage of this theory instructor focus on audience from staff members
and ready to learn new things.
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 Expectancy: In this stage provide all appropriate information regarding to learning that
important to learn with adequate purpose of learning. Retrieval: There is comprising of learning in future and learning in past due to analysis
recognise difference. It will helpful to recognise the issues and face them effectively. Selective Perception: Every person have different perception and according to them
present and communicate information properly. So it is suggested that select right way
and medium which matches requirement of trainees. Responding: This stage to ask trainee to share their knowledge on particular topic and
how to improve compare with past learning days. As a result they carried out with a view
to analysis the information collected. Reinforcement: It is defined as strategy which is engaged by instructor on personnels
grasp or present as per the act that based on latest information.
 Retrieval: In the last stage tests and assessment are conducted to identified of learning
style.
TASK 3
P5
Professional development plan: The particular plan documents the goals, required skill
and ability development and objectives of employees will required to achieve support through
continuous improvement and career development. This plan mainly developed by the manager
to evaluate the performance of employees closely and recognise their skills and objectives to
support them to achieve staff member's career goals and the business's requirement (Cole, 2013).
Current skills
and competencies
SMART objective Monitoring of
progress
Effectiveness of
personal
development plan
Problem solving
skills
The main objective for this
skill to strengthen my
problem through
communication with top
executives and take
In order to identify
progress of problem
solving skill I will
apply behaviourist
theory that supports me
With the help of
personal
development plan
take suggestions fro
expertise and read
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appropriate suggestions
from my senior to better
improve this skill. For this
skill set 3 months by me
that consider as short term
goals.
to evaluate my
behaviour and measure
problems effectively.
books of author.
Decision making
skills
To improve particular skill I
am taking advised from
experienced people who
already face this situation at
work place. As a result it
helps me to evaluate the
best decision and enhance
my skills. For this take
approx 6 months.
Improvement of this
skill is analysed by the
VAK learning style
that supports to
improve my ability
regarding to my work. I
will take right decision
on right time.
This plan is working
in effective manner
and improving
decision skills. For
this ask to senior
how to thy take
decision in the
particular situation.
Management
abilities
It is defined as essential
skill that provides by sales
manager in order to manage
management abilities. Due
to weak in this skill set
period of time for every
activities that helps me
manager every operations
and functions effectively.
Progress of this skill
can be analysed that
recognised through
learning theory like
Gange's instruction
model that supports to
me for professional
development.
This plan important
to produce due to
increase
management
abilities and attend
work shops where
learn many tricks in
proper manner.
CONCLUSION
As per the above discussion it has been concluded that professional identity and practice
is very essential for all personas and help to acquire their goals effectively. There are defined
several benefits of ongoing professional development from employer as well as employee
perspectives. Both are getting benefits and helps to enhance their skills effectively and meet with
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their objectives. There are conducting skill audit to analysis the strength and weakness after that
prepare development plan where set smart objective in order to convert in strength from
weakness. There are focusing on different types of learning styles and approaches that supports
to execute business operations properly.
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