Benefits of Ongoing Professional Development for Stakeholders

This report discusses the importance and benefits of ongoing professional development in the hospitality industry, using Hotel Crown Plaza as a case study. It explores the benefits for employees, employers, and stakeholders, such as retaining talent, remaining relevant, and increasing morale.

Professional Identity &
Practice
Table of Contents

INTRODUCTION..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Determine the key benefits of an ongoing professional development for stakeholders....3
P2 Investigate about the professional employer expectations of skills and competencies.....5
TASK 2............................................................................................................................................6
P3 Shows own skills, competencies and abilities for specific job role..................................6
P4 Review a range of learning theories and approaches that are used for personal and
professional development process..........................................................................................7
TASK 3............................................................................................................................................9
P5 Construct a development plan to enhance selected skills and competencies....................9
TASK 4..........................................................................................................................................10
P6 Undertake a job interview for service industry role........................................................10
P7 Review key strength and weaknesses of an applied interview process...........................12
CONCLUSION............................................................................................................................13
REFERENCES.............................................................................................................................14

INTRODUCTION
Professional skills defined as competencies that are needed to be performed for the
purpose of fulfilling job responsibilities in an effective manner. In recent era several kinds of
skills and competencies are required in order to performed and complete the assigned job duties.
If professional activities going on in order to complete them in an effective and efficient way
then it is advantageous for employee and organisation as well. This will assist in increasing the
employee’s performance as well as efficiency. As there is a huge competition in the external
environment so there is need to be perform by using latest technologies that can be developed by
conducting training and developmental programmes. In this report Hotel Crown Plaza is to be
taken for the study which is a hospitality industry. It was founded in 1983 and having its
headquarters in Denham, United Kingdom. Under this report discussed about the importance and
benefits of on going professional development as well as self-directed learning in order to
increase career opportunities, professional identity, analysis of self skills and competencies,
professional development plan as well as range of service industry and transferable abilities and
skills.
TASK 1
P1 Determine the key benefits of an ongoing professional development for stakeholders.
On-going professional development is also known as continuous professional development as
it refers to the identifying and recording individual’s knowledge, skills as well as experience at
professional and non-professional level. As it is a measurement technique that is used to analyse
employees learning and experience then applied at their work place.
This process is essential for Crown plaza Hotel in order to develop entire performance
and potentiality. In dynamic world, there are several changes which takes place in hospitality
industry so Hotel Crown Plaza can develop continuous professional development in order to
learn latest and relevant techniques. As this hotel has its good brand image in the market because
they continuously update in their technologies which results in keeping their employees as well
as customers satisfy and loyal.
Importance of on-going professional development in an organisation:

Continuous professional development refers as a process which helps in identifying the
present market trends and it is beneficial for employees and hotel as well as through which they
used knowledge appropriately and perform their operational activities (Ruohotie-Lyhty, 2013).
In the hospitality industry it is required to implement changes as per the market requirements
as well as trends. There are several elements that has to be taken by the manager of Crown Plaza
which includes training and learning programmes, technological development etc. the
importance or role of continuous professional development can be considered as follows: Retaining the best talent: Through on going professional development a Hotel Crown
plaza easily maintain long term relationships with their workers or staff person’s. as the
manager of this hotel it is liable to plan a training and learning programmes in order to
developed their skills and knowledge as well as take corrective actions to increase their
performance. As this will help in retaining best workforce in order to supply better
quality of goods and services to their customers. Remains relevant: In a hotel chain several things need to be altered like Hotel Crown
Plaza is also a hotel chain, for this there is requirement of implementing alterations on
continuous basis at their workplace which can be developed by using continuous
professional development. Through this approach workers can able to learn many new
things as well as about latest and innovative techniques that are beneficial for Hotel
Crown Plaza in order to perform its business operations. Increase morale: There is a lot of differenced between the individual goals and
organisational goals as Hotel Crown plaza has its goals towards the development and
maintenance of positive and strong brand image in the market as well as enhance and
grow their businesses. Whereas, employees of this Hotel have several demands that is
based on their priorities such as monetary funds, good image at their workplace and so
on. So, it is the liability of Crown Plaza manager in order to examine and evaluate the
needs of their workers then plan accordingly. For example, if an individual worker wants
to make name and fame in Hotel then this can be done through their up to mark
performance and this can be developed through continuous professional development
mechanism which helps in increasing the employees morale.
Benefits of on-going professional development to employees, employer and stakeholders:

As this is to be known that Hotel Crown Plaza deals in hospitality industry and have good
image in the market because they focused on innovation and implementing new concepts at their
workplace in order to satisfy their employees (Pillen, Beijaard and Brok, 2013). Through the
continuous professional development workers can learned new thinks as well as enhance their
own knowledge which helps in performing tasks according to the customers requirement for
gaining high customer satisfaction.
 For employees: Continuous professional development is advantageous for the
employee’s of Hotel Crown Plaza as they are capable to increase their knowledge and
understanding. This ensures their present market relevance as well as work with the latest
technologies which can lead in easy to paid high salary and promotion possibilities can
increases as well.
 For employer/organisation: As Hotel Crown Plaza performed their business operations
with high level innovation as well as flexibility which results in implementing alterations
easily in their working style. As there are many differences in customer’s demand which
will assists to facilitates up to date products and services. Presently customer’s want
something innovative taste in beverages through this Crown Plaza can be successful by
developing a continuous professional development.
 For stakeholders: Apart from workers and organisation there are some stakeholders also
that are connected with Hotel Crown Plaza. These are the individuals or a group of
persons that have valuable interest in Hotel such as investors, suppliers, customers,
manager, government, society, owner as well as creditors and debtors. As professional
development is beneficial for these stakeholders are taking superior quality of products
and services, brand conscious, personal satisfaction as well as one place solution. This
will assist in customers satisfaction as well as develop familiar connections with Hotel.
P2 Investigate about the professional employer expectations of skills
and competencies.
Hotel crown plaza is one of the largest hotel chains that is operating their outlets at multi-
national level. Therefore, it is mandatory for organisation to recruit individuals who are able to
perform their work in appropriate manner. In the context of multinational hotel chain such as
crown plaza has some expectations from their employee’s which is mention follow:

Positive attitude- Most of the hospitality organisation provides their services for long
hours. It determines that it is essential for employees to keep motivated them in order to perform
their job for long working hours. So, the management of hotel crown plaza develop possibilities
that assist employee’s to perform their work in accurate manner. Along with this with the skill of
positive attitude it is easy for employees to tackle complex situation in organisation (Oliver,
2013).
Communication skill- In an inter-national organisation there are various departments are
engaged to complete their work objective and goals. It includes purchasing, room service, house-
keeping and many more. Therefore, effective as well as transparent communication channel and
skill of employee’s leads the management to gain top position in the market. Moreover, with the
better communication among employee’s, customer service will be improved by transferring
essential information to other departments. This results customer satisfaction will be enhanced
by management.
Leadership skill- An effective leader leads the employee’s to perform their work with
more efficiency. The main motive of an effective leader is to monitor all the work that is
performed by the departments of the organisation (Morgan, 2013). This governs that an effective
supervisor is able to increase their work productivity by reducing the fault in production
activities. Therefore, it is mandatory for organisation to enhance leadership skill in employees
due to which it is for crown plaza to achieve their goals in short time period.
Problem solving skill- There are various functions will be performed by all organisation
which are engage in hospitality industry. As while performing all this function it is mandatory
for crown plaza to generate coordination among all functions of crown plaza. It results there are
various problems will take place so it is better for management to increase the problem skill of
employee’s. As it helps workforce or employee’s to perform their work by overcoming from
various problems that reduces the performance of organisation.
TASK 2
P3 Shows own skills, competencies and abilities for specific job role.
For the purpose of being marketing manager in Crown Plaza Hotel there is requirement
of many skill as well as competencies (Johnson, 2012). As marketing department consider as a
crucial role in increasing the sales and profits through interacting with target markets along with

this it includes several promotional activities in order to promote their products and services as
well. In that kind of job role efforts are put in order to increase sales to potential customers by
using advertisements for generating high purchases.
 IT skills: I am good in informational technologies skills that assists to connecting with
both parties of Crown Plaza Hotel i.e. internal and external as well. I have to interact with
accounts department in order to sets overall budgets for marketing activities. For
example, I have to disclose those expenses through using e-mail’s as well as I have good
command on social sites that can helps me to advertise an organisation and its brands
(Hensel and Laux, 2014). This shows some extra offers to their customers like combo
packs, seasonal offers as well as happy hours that can be presented on social networking
sites such as Facebook, Instagram etc.
 Budget and project management skill: There is a huge competition in the market
especially in hospitality businesses like Hilton in order to compete with them a marketing
manager of Crown Plaza Hotel requires promotion of their brands by using several
techniques such as hoardings as well as television advertisements. As a marketing
manager I have to perform my tasks within the certain limits as marketing term needs
effective planning but I am lacking in this skill as sometimes I’m not capable to create
timely advertisement as well as tasks are performed above the estimated expenses this
will influence the Hotel revenue and sales.
 Interpersonal skills: As a marketing manager of Crown plaza Hotel I have effective and
better interpersonal skill that helps me a lot in order to interact with society as well as
convince them to avail the Hotel services. I have to connect with users to get feedbacks
either positive or negative from them who availed services. But I personally realise that
there is some scope for improvement in that skill so I can achieve tasks within the time
frame.
P4 Review a range of learning theories and approaches that are used for personal and
professional development process.
Learning defined as a procedure through which a person can gain knowledge as it will
assist to develop knowledge towards the current requirements of an environments (Cruess,
2014). Several sources are used to enhance the learning of an individual that involves seminars,
training and development programmes as well as conferences.

There are several theories and approaches of learning that shows some kind of principles in order
to obtain, retain as well as apply knowledge at working environment of an organisation. These
theories can be implemented by Crown plaza Hotel in order to perform work according the
guidelines for promotes learning. As this hotel is a big company as they facilitates training to its
employees that helps to generate relevant knowledge and understanding towards the present
market (Trede and McEwen, 2012). Some theories of learning can be implemented by Hotel
Crown plaza that are describes as follows:
Figure 1: Theories of Learning
(Source: Theories of Learning, 2017)
 Behavioural approach: According to this kind of learning theory, learning can be
developed as well as through which learner can grasp information booth are based on the
individual behaviour. As in this the provision of reward as well as punishment that can be
given on the basis of their results. Behavioural theory can be implemented in many ways
such as repetitive practice, establishing rules as well as bonus points and rote work
through which all information’s of Crown Plaza Hotel workers can be updated
successfully. Cognitive approach: This type of theory was developed by Jean Piaget which is based on
the employee’s perceptions that is appearent by individual’s as per the observations. The

workers of Crown Plaza plays crucial role in taking or learning that information which
are required to enhance their sills and knowledge (Xu, 2013). There are several examples
of cognitive learning theory such as analogies, real world examples, discussions,
chunking of information, linking concepts etc.
 Constructive theory: This kind of theory is based on some aspects such as past
experience that enhance or increase employee’s knowledge. The workers of Hotel Crown
Plaza can enhance or develop their learning by using past experience by using some tool
such as case study, problem solving, research, brain storming and so on.
TASK 3
P5 Construct a development plan to enhance selected skills and competencies.
Professional development plan refers to the formal planning as in which a person sets
their goals, objectives, strategies as well as learning and training end results. This kind of plan is
prepared in order to bridge gap between current as well as required skills (Crigger and Godfrey,
2014). In order to that there is the need of several skills that are helps in increasing the
performance, productivity as well as profitability at Hotel Crown plaza. The gap between skills
can be bridge through developing a continuous professional plan as a manager of Crown Plaza
they must required to use unique approaches in order to enhance knowledge.
As I am a Marketing manager at Hotel Crown Plaza I am deficient in project
management skill, budget estimation as well as interpersonal skills. In order to overcome from
these lacking designs a continuous professional development plan as it is easy to polish my
skills.
Professional development plan
Learning
target
Present
proficiency
Target
proficiency
Development
opportunities
Judging
criteria
Time
duration
Interpersonal
skill
I feel shy while
I am
communicatin
g as well as
interacting
with others
I need to be
more
interactive as
this will
helps me to
market
In order to
develop
interpersonal
skills
presence of
online
Subordinate
s as well as
team
members
judge me
and give
2 months

that lacks in
my
interpersonal
skill.
products and
services of
Crown Plaza
in an
effective
way as well
as resolve
the quarries
of customers
immediately.
classes as
well as
motivational
speech
provides an
opportunity.
suggestions.
Budget and
project
management
skill
As a marketing
manager at
Hotel Crown
Plaza, I am
lacking in
performing
marketing
functions
within a
specific time
period and
according to
the budget
estimations.
I want to
monitor as
well as
control all
marketing
activities
appropriately
so the
project can
be
completed
within the
specified
time
duration.
I can develop
this skill
with
appropriate
planning in
order to gain
knowledge
from
seminars,
conferences
and so on.
Top level
manager of
Hotel Crown
Plaza.
3 months.
TASK 4
P6 Undertake a job interview for service industry role.
In service industry there is the requirement of several workers to perform the work in
accordance as to facilitates better services to their customers. For this purpose, selection is also

considered as an important process which includes interview that is defined as a way in which a
formal discussion takes place between the HR manager as well as applicants. In personal
interview, there is a basic requirement of curriculum vitae that is considered to be carried by all
individuals.
Interview is considered as a formal discussion between an interviewer and interviewee
that includes some sets of questions that should be asked by interviewer with applicants which
are based on the personal, professional as well as educational backgrounds.
Curriculum vitae refers to the official and formal document that are carried by an individual
while they are going for a personal interview (Xu, 2014). This document encompasses several
information regarding the personal history, qualification, experience, skills, certifications as well
as achievements and clear career objectives.
As in this report Hotel Crown Plaza has association with Thomas Cook which having a
positive and strong brand image in travel and tourism industry. This company deals in the
offering travel packages to their clients along with its accommodation facilities. So in order to
that Thomas Cook required a marketing manager.
Curriculum Vitae
Name: Kim Watson
Address: BP street, England, United Kingdom.
Contact number: 12465897
Date of birth: 02/06/1990
Email ID: [e-mail]
Career objective: Looking for a high profile in a leading organisation which can provides an
opportunity to enhance and develop my skills by using educational experience in a practical
field.
Academic Qualifications:
 Secondary – 10th
 Senior Secondary – 12th
 Graduate - BA
 Post graduation – MBA in sales and marketing
Experience: 2 years experience as a position of Assistant Marketing manager in Hilton Hotel.
Personal Skills:

 Good communication skill.
 Adjustable and positive attitude.
 Attractive interpersonal skill.
 Capability to attain goals and lead team.
Declaration: Here, I declared that all the above informations are true and correct as per my
views, cognition as well as expectations.
There are some sets of various questions that are asked by HR manager in order to select a
suitable candidate for a position of Marketing manager.
 Tell me something about yourself?
 What did you see about our organisation?
 Do you want to work with innovative approaches? If yes, then how?
 Which kinds of social media tools you choose in order to promote organisational brand
and services?
 What things differentiates our organisations from its competitors?
 Why you want to join our organisation as a marketing manager?
 Why should we hire you?
P7 Review key strength and weaknesses of an applied interview process.
Interview refers to the formal procedure in which personal discussion between
interviewer and interviewee regarding the desired job positions as it is final round for the
purpose of selecting a candidate. Before interview there are several levels that has to be
considered in order to face personal interactions between them. As it has to be recognised that
there are many strengths as well as weaknesses that can be discussed below:
Strengths Weaknesses
 I was very confident while facing
interview process at a time of
communicating with interviewer.
 I am capable to interact with employer
in comfortable way as I was very calm
and give positive impacts on asker.
 I don’t have two copies of my CV that
gives negative impacts in-front of
interviewer.
 I was over confident that sounds to be
arrogant so it effects my image in-
front of interviewer.

There is a presence of professionalism in interview room that attracts me towards the being a part
of an organisation. Before starting interview procedure, I was slight bit nervous but while
interviewing answerer communicate with me in familiar manner so I can able to response
comfortably (Clark, 2014). After completing interview process, I was little confused towards
going outside as in this exciting employee help me to deal with this in a better way.
CONCLUSION
It has been concluded from the above report that on-going learning process is essential to
know in order to continuous professional development, polished their skills as well as
knowledge. As retention of best talent for a long time period, increase morale are some kind of
benefits that can be achieved through continuous development. In order to perform better in an
organisation there is some kind of skills like decision making, communication, leadership as well
as problem solving that are required to be performed work responsibilities in an appropriate
manner. Learning is considered as a process in which information and knowledge may be
learned properly as behavioural theory is the best one as it will assists to increase the knowledge
towards the individual’s intrinsic feelings. Whereas, professional development plan refers to a
plan under which focused on the fulfilling the gap between existing knowledge and job
requirements as well. Lastly, there are some specific sets of questions that are requires to be
asked by HR manager to applicants in accordance of their CV that contains detailed information
related to a candidate.

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